July 2025 Rankings Reveal the Most Popular Mobile Games Among Gaming YouTubers

Overview of the Spice Smart Survey

In July 2025, Spice Smart conducted a detailed analysis of mobile games popular among gaming YouTubers, revealing exciting trends in gaming content. This study focused on videos posted by gaming YouTubers with over 100,000 subscribers, utilizing the LIVEOPSIS platform to gather insights.

Research Period

The analysis covered videos published from July 1 to July 31, 2025, and focused on several key metrics:

- Number of channels posting content
- Total video count
- Changes in view counts compared to the previous month
- Keyword analysis within video titles

Top Performers

1st Place: LINE: Disney Tsum Tsum

Taking the lead, LINE: Disney Tsum Tsum secured the top spot in July, continuing its dominance by consistently ranking in the top 10 since the beginning of 2025, with four entries in the top three. The game maintained its popularity with an increase of 21 new videos compared to the previous month, keeping its total near 400 posts.

2nd Place: Shadowverse: Worlds Beyond

Shadowverse: Worlds Beyond made a remarkable leap to second place, rising from eighth last month. The game saw an increase of over 150 new videos, with view counts also soaring by approximately 10 million. The release of the second card pack, Infinity Evolved, on July 17 was a significant turning point, doubling the posting rate from an average of 12 videos to 25. Videos that showcased new cards like Odin, Gleamnir, and Philrain drew considerable attention, spurring the surge in content. This game also reached number one in sales rankings on July 18.

3rd Place: Nyanko Battle

The charming game Nyanko Battle climbed five places to fourth, benefiting from an impressive gain of around 10 million views and over 100 additional videos. The announcement of version 14.5.0 at the start of July and the collaboration with Neon Genesis Evangelion mid-month played key roles in this rise. During these events, over 30 videos were uploaded, notably about rare characters related to the collaboration, showcasing the deep connection fans have with the game.

11th Place: Dragon Ball Z Dokkan Battle

Jumping five ranks to 11th, Dragon Ball Z: Dokkan Battle enjoyed an uptick of 88 new videos. The introduction of characters like Super Saiyan God SS Goku and Goku Black (Super Saiyan Rose) as part of a new event significantly boosted content creation. Even with a smaller number of dedicated YouTube channels, posts about upcoming character abilities and pull strategies maintained the game's visibility.

Insights and Conclusions

The July gaming rankings highlight a vibrant community where mobile games are thriving, especially through updates and strategic highlights that resonate with audiences. The detailed analyses conducted using the LIVEOPSIS platform empower users to stay ahead of trends in gaming content. The platform allows subscribers to track these developments comprehensively on a daily, weekly, or monthly basis.

For those interested in diving deeper into mobile gaming analytics, Spice Smart offers access to these insights through their LIVEOPSIS service.

About Spice Smart

Spice Smart specializes in research and analysis tailored to the mobile game market, alongside support services leveraging Japanese IP licenses. The firm conducts studies across various international markets, including Japan, China, South Korea, and the United States, providing reports to their members through the LIVEOPSIS platform.

Services Offered:

- IP Collaboration Production: Comprehensive support for proposals, contract negotiations, and production oversight.
- LIVEOPSIS: A solution encompassing data essential for mobile game analysis and operations.
- LIVEBeauty: A marketing tool for beauty and cosmetic brands on social media.

Company Details:

- Company Name: Spice Smart, Inc.
- CEO: Masumi Kubo
- Location: 1-11-2 Hiroo, Shibuya, Tokyo 909 BLOCKS EBISU
- Established: July 2015
- Business Focus: Mobile game operation research, consulting, and collaboration projects with IP holders.
- Website: http://corp.spicemart.jp/