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SCORE's Essential Marketing Resources for Small Businesses

Marketing plays a crucial role in the success of a small business. Despite its significance, many business owners find it challenging to devise the right strategies and utilize effective tools. To tackle this issue, SCORE, a nonprofit organization partnered with the U.S. Small Business Administration, provides free expert advice, invaluable resources, and training tailored to help small business owners thrive in marketing, attract customers, and boost revenue.

Comprehensive Marketing Support

SCORE has developed a comprehensive marketing toolkit designed specifically for entrepreneurs. Among the key offerings is the Startup Roadmap, a user-friendly guide that includes 12 modules, one of which is dedicated exclusively to marketing. This on-demand module offers a well-structured approach, walking business owners through essential steps to create impactful marketing strategies.
Here, entrepreneurs can learn how to:
- Identify potential customers and channels to attract them.
- Design a tailored marketing plan that aligns with their unique product or service.
- Develop a cohesive brand identity, encompassing logos, marketing materials, and digital presence including websites and social media.

Taking the time to navigate through these materials not only helps in establishing a clear direction but also significantly increases the chances of marketing success. As SCORE mentor JD Savelli puts it, “A marketing plan provides a clear direction for your marketing efforts. It defines your goals, target audience, messaging, and tactics, helping you focus on what matters most.”

Resources for Established Businesses

For those who have already made strides in their businesses but are looking to refine their marketing approaches, SCORE offers a Marketing Resources Hub filled with diverse information to support brand promotion and growth. Additionally, entrepreneurs can participate in expert-led webinars available on SCORE’s website, both live and on-demand. Upcoming sessions include:

• - June 5: Instagram Marketing for Your Business - Strategies for Promoting and Growing Your Brand
• - June 10: How to Create A Marketing Plan For Your Small Business
• - June 18: Creating a Personalized AI Marketing Agent for Your Business

One-on-One Mentorship

To supplement these educational resources, SCORE provides free, private, and personalized mentoring services. This unique opportunity connects small business owners with seasoned professionals who guide them through marketing best practices. Such individualized mentorship helps entrepreneurs receive targeted advice, constructive feedback, and recommendations tailored to their specific marketing challenges.

By tapping into the expertise of experienced mentors, small business owners can unlock insights and practical suggestions aimed at refining their marketing strategies and achieving lasting growth. For instance, SCORE client Crystal Lister, who launched a STEM education business called “Mommy and Me The Listers,” credits SCORE for aiding her in making pivotal decisions that fostered her business development.

• - Crystal states, “SCORE helped me figure out how to streamline my business and improve my revenue. If you’re looking to take your business to the next level, SCORE will help you get there with the right tools, resources, and strategies to move forward confidently.”

Conclusion

As SCORE continues to assist aspiring and established entrepreneurs, its resources and services remain essential in guiding small businesses toward successful marketing efforts. To explore more about what SCORE offers, request a mentor, or learn how to volunteer, make sure to visit SCORE.org.

About SCORE

Since its inception in 1964, SCORE has been dedicated to helping over 17 million entrepreneurs with their business journeys. With a network of 10,000 volunteers, SCORE delivers free expert mentoring and educational programs throughout all 50 states and territories in the U.S.
Funding is provided in part through a cooperative agreement with the U.S. Small Business Administration.