In a groundbreaking achievement for the cinema industry, 109 Cinemas has become the first to win the prestigious Grand Prix at the 95th Japan Food Selection. The award was given for their M-size salt popcorn, which garnered an impressive score of over 90 out of 100 from a panel of 23,000 food experts certified by the Japan Food Analyst Association. This recognition marks a significant milestone for movie theaters, setting a new standard in the realm of cinema snacks.
Award-Winning Product Details
- - Product Name: Popcorn (Salt) M Size
- - Price: 550 yen (tax included)
- - Available at: 109 Cinemas nationwide (excluding Premium Shinjuku)
The M-size popcorn features a light, airy texture and simple seasoning that emphasizes quality ingredients. The kernels are sourced from Preferred Company, showcasing their top-grade "Platinum" variety. These kernels are carefully popped to achieve a perfect crunch. Meanwhile, the salt used is "Nuchi-masu" from Okinawa, which enhances the natural flavor of the corn with its smooth, rich taste. This combination results in a delightful snack that maintains a sense of premium quality while ensuring it's enjoyable throughout the film.
Key Highlights of the Award-Winning Popcorn
- - The use of high-quality "Platinum" corn delivers a light and crispy texture.
- - Okinawa's "Nuchi-masu" salt enhances the corn's natural sweetness.
- - The flavor is crafted to keep audiences engaged throughout the film without becoming tiresome.
- - A great balance of quality, volume, and price, offering excellent value for moviegoers.
- - Reflects current health and premium trends in the food industry.
- - Elevates the cinema experience by providing a unique culinary experience.
- - Rigorous quality control measures ensure minimal unpopped kernels.
You can learn more about the award on the official
Japan Food Selection page.
What is Japan Food Selection?
Japan Food Selection is a certification and evaluation system managed by the Japan Food Analyst Association. It involves 23,000 certified food analysts who assess various food products based on the Japanese palate's subtlety and preferences. These experts make impartial evaluations and certifications that consider cultural and sensory aspects of food.
About 109 Cinemas
109 Cinemas operates a chain of cinema complexes with 185 screens across 20 locations in Japan. The company is committed to enhancing social well-being through entertainment, having been the first in the country to introduce IMAX. They have consistently integrated cutting-edge technologies such as 4DX and SCREENX to provide a premium viewing experience to their customers.
Upcoming initiatives include the launch of 109 Cinemas Premium Shinjuku in March 2024, which features sound designed by the renowned Ryuichi Sakamoto, complete with premium seating for all guests. The chain also places emphasis on accessibility, offering smart glasses for subtitled viewing and KIDS CINEMA experiences, making cinema an inviting space for everyone.
109 Cinemas continues to strive for excellence in the entertainment sector, pushing the boundaries to create thrilling experiences and unforgettable moments for movie lovers everywhere.