Des Moines Menace and Bud & Mary's Launch 'Goals for Good'
The collaboration between the Des Moines Menace, Iowa's premier soccer club, and Bud & Mary's, a leader in the medical cannabis industry, is making waves this season with the introduction of the 'Goals for Good' campaign. This initiative is set to make a significant impact in the community while showcasing the power of sports for social good.
A Community-Driven Initiative
On April 9, 2025, the Menace officially kicked off their partnership with Bud & Mary's, announcing that for every goal scored by the soccer team during the regular season, Bud & Mary's will contribute $420 to Easterseals Iowa. This generous act emphasizes the commitment of both organizations to enhance the lives of individuals with disabilities within the community.
Sherri Nielsen, President and CEO of Easterseals Iowa, expressed her enthusiasm for the partnership, stating, "Each goal that the DSM Menace score will make it possible for Easterseals to support individuals with disabilities to live, learn, work, and play in our community." This sentiment reflects the purpose behind the campaign — turning sporting success into tangible community benefits.
New Season, New Leadership
As the Menace embark on a promising new season under the guidance of Head Coach Charlie Latshaw III, known for his innovative offensive strategies, fans are eagerly anticipating an exciting campaign. The 'Goals for Good' initiative not only enhances the game-day experience but also aligns with the broader mission of community engagement.
Kyle Davy, the Director of Business for the Menace, expressed excitement about the collaboration, emphasizing, "This initiative is about using the power of soccer to give back to our community." As the team scores during matches, each goal will be tracked, culminating in a check presentation to Easterseals Iowa at the end of the season, showcasing the impact made throughout the season.
Bud & Mary's: A Commitment to Community
Bud & Mary's has established itself as a compassionate player in the cannabis industry, dedicated to community service alongside its business objectives. Lucas Nelson, Group President of Bud & Mary's, remarked, "At Bud & Mary's, we believe doing good is just as important as doing well." Their partnership with the Menace is a testament to this philosophy, aiming to foster a sense of community that extends beyond the soccer field.
To further engage their audience, Bud & Mary's will present their own sponsorship of the Menace's Single Game Tickets, giving fans opportunities to secure tickets at their locations throughout the season, thus blending support for sports with accessibility for fans.
A Historic Club with a Heart
Founded in 1994, the Des Moines Menace has built an impressive legacy in soccer, with achievements including two national championships while actively fostering youth soccer initiatives and community engagement. The club promises to leverage this partnership to inspire positive change and bring awareness to the mission of Easterseals Iowa, which seeks equity, inclusion, and access for people with disabilities.
With each match, every goal scored will not only uplift the spirits of soccer fans but will also help improve the lives of those in need through the valuable services provided by Easterseals Iowa. Bud & Mary's long-standing commitment to community engagement complements the Menace’s mission, painting a brighter future for many Iowans.
For more information, fans can visit
MenaceSoccer.com/GoalsForGood or learn about single-game tickets at
MenaceSoccer.com/Single-Game-Tickets. Together, these organizations are making strides toward a more inclusive and supportive community, proving that sports can indeed break barriers and foster positive change in society.
Conclusion
The 'Goals for Good' initiative is more than just a catchy slogan; it embodies a collaborative effort aimed at enhancing lives through the passion of sports, making every goal scored a leap toward inclusivity and community involvement. The Menace, together with Bud & Mary's and Easterseals Iowa, is setting a precedent for how local organizations can work together for a common cause, promising an inspiring season ahead.