Knorr and Tinder Unite to Promote Cooking as a Dating Advantage Ahead of Valentine's Day

Cooking: The Key to Dating Success

As Valentine's Day approaches, a new partnership is blooming between Knorr®, a renowned brand known for its flavorful products, and Tinder®, the leading dating app. This collaboration comes in light of a recent survey revealing that both men (91%) and women (94%) find dating challenging in today's world. With this backdrop, the two brands aim to showcase how cooking can be the ultimate "green flag" for singles looking to connect.

The Power of Cooking in Dating

Research indicates that a staggering 93% of Gen Z respondents believe cooking is a key factor when it comes to dating. This finding is not merely anecdotal; it is supported by broader data suggesting that singles increasingly look for partners who can cook. Over half of those surveyed assert that the ability to prepare meals reflects care and thoughtfulness. This aligns with Tinder's insights, emphasizing the inherent value of cooking as a signal of independence and nurturing ability.

In fact, the survey findings are striking—63% of singles indicated they would be more inclined to say 'yes' to a date with someone who lists cooking among their interests on Tinder. Conversely, 28% outright stated they would not consider dating someone who cannot cook.

Unlocking Your Green Flag

Knorr and Tinder are encouraging individuals to add cooking to their Tinder profiles using the hashtag #UnlockYourGreenFlag. The campaign aims not only to help singles capture more attention but also to foster connections based on mutual interests in the kitchen. Understanding that the kitchen can be a place for bonding and creativity, the brands hope to inspire users to enhance their culinary skills.

Cooking as a Romantic Gesture

The survey also explored how cooking can be a gateway to deeper connections. A whopping 79% of respondents claimed they would be more likely to agree to a second date if they experienced an exceptional home-cooked meal. This demonstrates the potential cooking has as a romantic gesture, capable of sparking chemistry between potential partners.

Furthermore, when it comes to specific dishes that can seal the deal, classic favorites such as Chicken Tacos ranked highly among the preferences. This simple yet beloved meal not only reflects comfort but is also a practical choice for novice cooks looking to impress on a date.

Skills that Impress

What makes someone a desirable cook in the eyes of singles? According to the research, creative recipes topped the list (53%), followed closely by proficient chopping skills (49%) and the ability to make dough from scratch (33%). These skills highlight not just the culinary competence but also the creativity that can make cooking feel special and intentional.

Interestingly, timing also plays a role in cooking's impact on dating. While many might consider cooking on a first date too bold an effort, 32% of survey participants felt that the second date would be the ideal time to show off their skills. This suggests a strategic approach to incorporating cooking into the dating scene, allowing time for rapport to build first.

Beyond Cooking

In addition to culinary prowess, singles are also drawn to other interests, including skincare routines (76%) and sporting skills (61%). These aspects can contribute to an impression of well-roundedness that many find attractive in a partner.

For singles aiming to improve their culinary skills, Knorr is promoting accessible recipes and cooking tips via their Instagram and TikTok accounts. By empowering users to hone their cooking abilities, Knorr aims to help them foster relationships bloomed from shared meals and experiences in the kitchen.

Gina Kiroff, Chief Marketing Officer of Knorr North America, emphasizes that the initiative seeks to change the narrative around dating by focusing on positive signals like cooking. As the campaign unfolds, it seeks to transform what can often be a daunting dating landscape into something delightful and fulfilling.

Conclusion

The collaboration between Knorr and Tinder marks a creative intersection between food and romance, proposing cooking as a universal and accessible means to enhance dating profiles. By spotlighting cooking as a valued trait, singles are encouraged to showcase their culinary interests, ultimately creating more opportunities for connection and shared experiences. This Valentine's Day, perhaps the best way to capture attention is by stepping into the kitchen and cooking up something special.

Whether it's a delicious homemade meal or a pinch of shared laughter over culinary experimentation, cooking has the power to elevate dating from merely swiping to something truly meaningful.