BYSN Minamisetsu Roastery's Opening Ceremony
On January 21, 2026, the BYSN Minamisetsu Roastery celebrated its grand opening with a special tour inviting over 90 local stakeholders. The event highlighted the initiative of StartLine, a Tokyo-based company, leading the charge to create a society where everyone can live authentically through disability employment support.
A New Path for Employment
The BYSN Minamisetsu Roastery aims to create around 70 jobs within the Minamisetsu area, specifically targeting about 50 individuals with disabilities and 20 managerial roles. The roastery is not just a workplace but a community hub where individuals can gain professional skills such as becoming a certified coffee master.
The strategic location, just a four-minute walk from Minamisetsu Station, positions the roastery as a vibrant meeting point for local support organizations, businesses, and residents.
Understanding BYSN’s Philosophy
During the first part of the event, representatives from StartLine introduced the unique employment model of BYSN—a roastery that embraces inclusivity and professional growth. The philosophy behind BYSN is to empower individuals with disabilities, allowing them to carve out a place for themselves in the workforce and contribute meaningfully to their communities.
Voices from Partner Companies
The second part of the tour featured participating companies that plan to hire staff from BYSN. These representatives shared the motivation behind their involvement, emphasizing the desire to produce exceptional coffee branded with pride rather than merely complying with legal employment quotas.
They expressed their hope that the roasting experience would highlight the unique qualities and talents of each employee, illustrating their commitment to fostering a supportive and enriching work environment.
Participant Feedback
Feedback gathered from attendees revealed a strong enthusiasm for this initiative. Many expressed admiration for the attention to detail and dedication shown by StartLine, suggesting that it would positively impact the work-life balance of employees. Some were excited about the possibility of facilitating a day of experience for potential applicants, which would provide assurances and help ease the transition into the workforce.
A recurring sentiment was the inviting nature of the co-working space, with several attendees commenting on its cleanliness, spaciousness, and stylish décor, sparking interest in wanting to work there.
Future Aspirations
With the opening ceremony indicating a robust interest from the local community, the BYSN Minamisetsu Roastery is set to officially begin operations on February 2, 2026. The participation of over 90 community members served as a testament to the expectations surrounding this new work culture and the significant need for disability employment in the region.
As StartLine continues its journey toward building a society where everyone can live authentically, they reaffirm their commitment to creating multiple pathways for diverse individuals and their potential, always moving forward hand-in-hand with the local community.
About StartLine
Established in 2009, StartLine focuses on creating effective support systems for individuals with disabilities based on Applied Behavior Analysis (ABA), Contextual Behavioral Science (CBS), and modern cognitive behavioral therapies. Their mission revolves around fostering both recruitment and retention of disabled individuals in the workforce. The company also operates the INCLU satellite office, integrating various services aimed at broadening the opportunities for individuals with disabilities and enhancing their engagement in society.