#Singapore #WWF #Agoda #Eco Deals

Agoda and WWF's New Partnership

Agoda, a leading digital travel platform, has partnered with the World Wildlife Fund (WWF) to enhance nature conservation and promote sustainable tourism across Asia. The launch of the fifth edition of the 'Eco Deals' program signifies the five-year anniversary of their partnership and introduces a renewed Memorandum of Understanding (MoU) that emphasizes collaboration over the next five years.

The Significance of Eco Deals

The 2026 edition of 'Eco Deals' includes a substantial financial commitment of $1.5 million to support nature conservation initiatives across ten Asian markets. With the new MoU in place, Agoda and WWF plan to accelerate efforts to promote conservation, raise traveler awareness, and fortify industry-wide sustainable tourism initiatives.

The program kicks off on January 19, 2026, with an inaugural promotional campaign offering discounts of up to 20% at participating properties for a month. Following the initial promotion, the program will continue as an annual initiative until December 18, featuring discounts of up to 15%. Travelers will easily locate Eco Deals participating accommodations through dedicated pages and identifiers on Agoda’s platforms. As has been customary, $1 will be donated to WWF's conservation efforts for every booking made at an Eco Deals property.

Growing Impact

Eco Deals provides a mechanism for accommodation partners throughout Asia to contribute to the preservation of local natural environments and biodiversity. By 2025, the program anticipates expanding its participating properties to nearly 10,000, reflecting its steady growth since its inception in 2022. To date, a total of $2.89 million has been donated to various conservation projects, including initiatives for the protection of Malayan tigers in Malaysia, conservation of Asian elephants in Thailand, and safeguarding whale sharks in the Philippines. These efforts contribute to achieving the 'Kunming-Montreal Global Biodiversity Framework’ goal of conserving 30% of the Earth’s land and marine areas by 2030.

Participating properties will receive an 'Eco Deals Badge' to signify their commitment to conservation. In addition, Agoda will support marketing efforts through banner ads, customer communications, social media promotions, and in-app features. After the program concludes, participating properties will be awarded certificates recognizing their contributions.

Voices of Leadership

Andrew Smith, Senior Vice President of Supply at Agoda, remarked, “The Lunar New Year is a special time symbolizing adventure and discovery, particularly during the Year of the Horse. It’s fascinating to see both traditional and exciting new experiences being chosen during this peak travel demand in Asia. From the vibrant streets of Tokyo to the energetic cityscape of Singapore, Agoda is here to help travelers create unforgettable Lunar New Year memories with fantastic deals.”

Poh Koon Tan, Chair of WWF Singapore, also commented, “Nature is a source of wonder and sustenance, serving as a lifeline for communities and wildlife. Eco Deals exemplifies how the tourism sector can positively impact nature while generating value for travelers and destinations. This partnership addresses local conservation challenges and connects them to broader efforts throughout Asia, playing a critical role in safeguarding nature for both present and future generations.”

Future Directions

Agoda and WWF are committed to continuously promoting responsible travel and supporting nature conservation initiatives. Through participation in this year’s Eco Deals program, accommodation partners are expected to contribute to nature conservation activities across Asia.

For more details, please visit www.agoda.com/ecodeals.

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About Agoda

Agoda is a digital travel platform offering over 6 million hotels and vacation rentals worldwide, along with affordable airfare and activity options, making travel more accessible. Available in 39 languages through its website and mobile app, Agoda provides 24/7 customer support. A subsidiary of Booking Holdings (Nasdaq: BKNG), Agoda operates in over 27 locations worldwide, with over 7,000 staff dedicated to developing convenient booking services using cutting-edge technology.

About WWF

Founded in 1961 and operating in over 100 countries, WWF is a leading environmental conservation organization. It aims to create a harmonious future for people and nature, focusing on restoring biodiversity and combating climate change.