#Japan #Digital Transformation #Shinagawa #Engage Squared #Kamakura FC

Engage Squared and Kamakura International FC Partnership

Engage Squared, led by CEO Michael Cashen and based in Shinagawa, Tokyo, has announced a partnership with Kamakura International FC (commonly known as Kamakura Inter) starting in 2024. This collaboration aims to bridge the world of sports and digital transformation, with a dedicated focus on community involvement and the future of startup organizations. The announcement coincides with a YouTube interview featuring former Japanese national football team player and current advisor and Football DX Officer, Eiichiro Hashimoto.

YouTube Conversation with Eiichiro Hashimoto

The partnership is highlighted through an engaging YouTube dialogue on Kamakura International FC's official channel. In this session, Eiichiro Hashimoto explores the passions and missions of the partnership, alongside insights from Michael Cashen and Vice President Nobuyuki Tsuji of Engage Squared. The dialogue focuses on their journey toward establishing this partnership and prevailing engagement activities. Through their interaction with Hashimoto, they also discuss crucial principles of leadership in multinational organizations and how to enhance productivity in smaller teams—a valuable perspective that Hashimoto uniquely brings to the table.

Watch the full interview here!

Signing of the Partnership Agreement

Engage Squared's decision to partner with Kamakura International FC arises from a profound resonance with the vision held by the club’s owner, Kentaro Shikata. Shikata’s commitment to transforming ideas into tangible outcomes aligns closely with Engage Squared’s ethos as a startup, which has a history of continual challenges and growth.

Kamakura International FC advocates for a borderless football community: "We are a football club without borders, transcending nations, gender, age, and all other boundaries. We believe our hub will foster a blend that creates entirely new values between Japan and the world, within football and society, and across various sectors." This inclusive vision echoes Engage Squared’s culture and philosophies based on digital transformation support.

Currently, Engage Squared lends its support to Kamakura International FC through various initiatives, including banner placements in the stadium and logo displays on team uniforms. As they advance together, Engage Squared is eager to ensure the club enjoys even more significant achievements through this collaboration.

Read more about the partnership here!

About Engage Squared

Engage Squared stands out in the technology landscape as a global partner of Microsoft, earning numerous accolades over the years. The firm was awarded the 2021 Microsoft Partner of the Year for Australia, followed by the 2022 Global Award for the Microsoft Partner of the Year in the Employee Experience category. Furthermore, in 2025, it is primed to receive recognition as the Microsoft Japan Partner of the Year in both the Copilot & Agent and Modern Workplace for Frontline Workers categories.

The company's ethos is centered around "people-friendly technology," aiming to implement optimal solutions tailored to varied industries and working styles. With a presence in approximately 70 countries and over 3 million employees benefiting from its transformative solutions, Engage Squared remains committed to enhancing employee experiences, automating operations, strengthening compliance and data management, and integrating cutting-edge technology. Its expert team possesses rich knowledge and experience in a variety of fields, helping clients maximize the potential of modern technology.

For more information about Engage Squared:

• - Company: Engage Squared
• - Address: 3-2-1 Kami-Oasaki, Meguro Center Building 8F, Shinagawa, Tokyo
• - Founded: March 2022
• - CEO: Michael Cashen
• - Services: Digital consulting focusing on Microsoft products, system development, and operational maintenance
• - Website: Visit our website