#Japan #Nagoya #Corporate Culture #Toyota Connected #AddVenture

Introduction to the New Media Platform

Toyota Connected, a subsidiary of the renowned Toyota Motor Corporation, has recently launched its new owned media platform, "TOYOTA Connected AddVenture! Times". Officially open to the public on February 2, 2026, this media site has been created to highlight the company’s unique ethos and the dynamic culture within its workforce.

Purpose and Vision of 'AddVenture! Times'

The name "AddVenture!" represents a fusion of the concepts of adventure and the act of adding or expanding. This nuanced title reflects the company's journey as a startup within the larger Toyota ecosystem and signifies an ongoing commitment to innovation, creativity, and new value creation through various collaborations.

The site aims to provide a platform for showcasing the diverse projects underway within Toyota Connected and the real experiences of its employees. Here, visitors can find insights into the working environment, ongoing initiatives, and stories about the people driving innovation forward.

Content and Features of the Platform

'AddVenture! Times' serves as a vibrant hub of information, delivering articles about employee experiences and showcasing the ongoing projects that exemplify Toyota Connected’s values. This includes stories of individuals who embody the principles of the company.

The media will also feature interviews with the winners of the company culture awards, first presented in 2023. This initiative underscores the importance of employee recognition and will serve as a source of inspiration for both internal and external audiences.

What Are the 'Ism' and 'Culture'?

To achieve its aspirational goals, Toyota Connected launched a grassroots project in 2023, inviting volunteers to engage actively in shaping the company's culture. The company emphasizes two core components of its ethos: 'Ism' and 'Culture.'

• - Ism (Common Values):

- Ignite your passion, take a step forward, break down barriers.

• - Culture (Behavioral Norms):

- Enjoy the journey with enthusiasm.
- Stay excited for happiness.
- Respect and celebrate diverse perspectives.
- Value connections with people, ideas, and technology.
- Break through personal barriers with courage and embrace challenges.

A Colorful and Inviting Design

The logo used on the platform’s homepage symbolizes the initials of 'TOYOTA Connected AddVenture! Times' and incorporates six vibrant colors that mirror the particles from the Toyota Connected logo. This design choice aims to create a colorful and engaging visual experience that reflects the spirit of adventure and innovation.

Conclusion

In summary, 'TOYOTA Connected AddVenture! Times' promises to be more than just a digital platform; it’s a celebration of creativity, teamwork, and the bold aspirations driving Toyota Connected’s mission. We're excited to see how this new media outlet will inspire both employees and external audiences alike, magnifying the vibrant culture at Toyota Connected. To explore the platform and stay updated with the latest news and insights, visit Toyota Connected AddVenture! Times.