The Most Commonly Regretted Beauty Products Among Women Revealed

Survey Reveals Women's Regrets in Beauty Purchases

In today's beauty-centric world, the choices we face can be daunting. A recent survey conducted by Bizki, the company behind Kirei Style, found that a staggering number of women feel they've made mistakes with their recent beauty product purchases. The survey targeted 2,000 women aged between 20 and 59 across Japan, shedding light on key trends related to age and profession.

Survey Overview

The survey was carried out via online methodologies with the aim to gauge which cosmetic categories led to feelings of regret among consumers. Here are the essential details:

- Survey Date: April 22, 2025
- Participants: 2,000 women aged 20-59
- Method: Online research

What Products Generate Regrets?

Respondents were asked to specify the beauty product category they felt was a regrettable purchase. The results were enlightening:
1. Eye Makeup (eyeliner, mascara, etc.) - 15.5%
2. Skincare (lotions, serums) - 14.6%
3. Base Makeup (foundations, concealers) - 14.4%
Most surprisingly, about 53.9% reported no regrets at all regarding their recent purchases.

Age Influence on Beauty Purchases

When delving deeper into the data based on age, the results showed that women in their 30s tend to feel more regret over beauty purchases, with a figure of 55.0%. This is closely followed by their counterparts in their 20s, who recorded 46.8%. The younger demographic often remains influenced by current beauty trends and social media, leading them to experiment with products that may not suit them, hence their disappointment. Conversely, the 50s age group revealed that 60.8% did not feel they regretted any product purchases, suggesting that they are likelier to repeat buy their preferred items.

Professional Impact on Beauty Choices

The survey also highlighted significant variances in responses based on occupation. The highest dissatisfaction rates came from women working as office employees or public service workers. Categories such as eye makeup, skincare, lip products, and blushes showed noticeably higher regret levels. One possible reason is that many workplaces have professional norms regarding appearance. Consequently, a vibrant product choice might clash with workplace expectations, further prompting feelings of regret.

Navigating Beauty Purchases

What this survey ultimately conveys is that nearly half of the participants felt they had made poor purchases. However, it’s essential to note that dissatisfaction towards a single product shouldn't deter users from exploring new combinations or alternative uses. Innovation in applying these products can often lead to satisfactory outcomes.

About Kirei Style

With the slogan, “The beauty of now and the brilliance of ten years from now,” Kirei Style provides insightful information about skincare, hair care, body care, and more. It acts as a valuable resource for individuals wanting to enhance their beauty practices and health.

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Kirei Style remains committed to delivering relevant beauty and health information for all, contributing to the growth of the beauty market.

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