Globoplay Enhances Brazil's Football Experiences with Harmonic Streaming Technology

Globoplay and Harmonic Collaborate for Premier Football Streaming

In a groundbreaking move for sports broadcasting, Harmonic (NASDAQ: HLIT) has partnered with Globoplay, Brazil’s largest video streaming service owned by Globo, to provide an enhanced live sports viewing experience during the 2025 Campeonato Brasileiro Série A. This partnership is set to revolutionize how Brazilian football fans consume their favorite sport.

Cutting-Edge Technology for Live Streaming

Globoplay has integrated Harmonic’s VOS®360 Media SaaS into their platform, offering low-latency live streaming capabilities. This technology allows fans to watch matches in near-real-time, ensuring that the excitement of live action reaches viewers with minimal delay. With over 300 matches to be streamed across 38 rounds of Brazil's premier football championship, reliable technology partners are essential to meet the demands of the audience.

Diego Ramos, digital platform director at Globo, emphasized the need for robust technology: "Streaming over 300 matches requires us to lean on a partner that can deliver true broadcast-grade performance at scale." After a thorough evaluation process, Globo selected Harmonic, highlighting their proven low-latency streaming capabilities and cloud infrastructure.

Collaboration and Deployment Strategy

The collaborative effort brought together multiple teams from both Globo and Harmonic, focusing on video system adjustments and fine-tuning the content delivery network (CDN). This comprehensive approach has led to a highly efficient and reliable streaming rollout, aligning technology enhancements with the demands of the sports event.

"We’re thrilled to support Globo in transforming how football fans across Brazil experience live sports," said Gil Rudge, Harmonic’s senior vice president of solutions and Americas sales. The successful implementation not only reflects Harmonic's leadership in live sports streaming but also underscores their commitment to enhancing viewer experiences across diverse screens.

Setting the Standard for Sports Streaming

In an era where on-demand and instant services are expected, this partnership sets a new benchmark for premium sports streaming. Globo’s deployment of Harmonic's technology signifies a notable advancement in how live sports are delivered, especially in one of the world’s most passionate football markets, Brazil. The goal is clear: to captivate fans with unforgettable live sports streaming experiences.

In addition to providing high-quality matches, the harmonic VOS®360 Media solution simplifies media processing and streaming delivery — making it manageable for Globo to tackle the extensive demands of the championship.

Upcoming Demonstration of Innovative Solutions

Additionally, Harmonic plans to showcase its innovative streaming technologies at two major events: SET Expo 2025 from August 19-21 in Sao Paulo, Brazil, and IBC2025 from September 12-15 in Amsterdam. Interested parties can visit booth 38 in SDB Multimidia at SET Expo and stand 1.B20 at IBC2025 to see first-hand how these advanced technologies function in a live setting.

Globoplay is dedicated to not just streaming the matches but also ensuring that every viewer experiences all the action as though they were in the stadium. With Harmonic’s advanced solutions, Brazilian football is stepping into a golden age of streaming technology that promises to keep fans engaged and on the edge of their seats.

Conclusion

The partnership between Globoplay and Harmonic heralds a new chapter in sports broadcasting in Brazil. As the Campeonato Brasileiro Série A unfolds, viewers can expect a seamless, high-definition experience that brings them closer to the action than ever before. This venture not only elevates the standards for sports streaming domestically but sets a precedent for future developments worldwide. With technologies advancing rapidly, fans can dream of even more immersive experiences in the seasons to come.