NJI Expands Operations into Qatar: A New Era for Public Affairs in MENA

NJI, an internationally recognized creative agency specializing in public affairs, has announced the opening of its newest office in Doha, Qatar. This strategic expansion signifies NJI's commitment to providing tailored creative strategies and transformative campaigns designed specifically for the Middle East and North Africa (MENA) region.

Headquartered in Washington, D.C., NJI already boasts offices in major global cities such as London and Singapore. For nearly two decades, the agency has redefined storytelling, influence, and engagement, collaborating with prominent organizations like Meta, Intuit, General Electric, and Chevron. NJI’s campaigns have been instrumental in inspiring meaningful actions and delivering measurable results across various sectors.

The establishment of the Doha office marks NJI as the first creative agency in Qatar focusing primarily on public affairs. As Nathan Imperiale, NJI's Co-CEO, articulated, this decision to expand aligns perfectly with Qatar's National Vision 2030, emphasizing the nation's goal to transition into a knowledge-based economy. By fostering robust partnerships with local Qatari institutions and nurturing local talent, NJI aims to contribute significantly to Qatar's aspirations of becoming a leader in innovation, creativity, and public affairs.

Proven Success in the Middle East

NJI has already established itself in the Middle Eastern market through its acclaimed campaign, Look Closer Qatar. This initiative not only celebrated Qatar's rich cultural heritage but also showcased its modern achievements, setting a new standard for nation branding in public diplomacy. The campaign successfully engaged international audiences, enhancing Qatar's global presence and underscoring NJI's capability in crafting impactful campaigns.

Leadership Driving Excellence

Heading the Qatar expansion is Ivanna Ruiz Garcia, a seasoned expert in public affairs known for her innovative strategies and multilingual abilities. With her extensive experience and understanding of the region, Garcia will oversee key accounts and ensure that NJI’s creative excellence meets the specific requirements of clients in Qatar and the broader MENA region. She expressed her enthusiasm, stating, "What drew me to NJI was its bold approach to reimagining public affairs and marketing. This role presents an opportunity to create narratives that resonate deeply and achieve impactful outcomes throughout the region."

A Vision for Regional Leadership

NJI's expertise spans various industries—including energy, non-profit, and government sectors—allowing it to provide customized solutions that integrate creative brilliance with a comprehensive understanding of regional trends. The Doha office strategically positions NJI to assist organizations in navigating Qatar's dynamic market, offering strategies that prioritize growth, adaptability, and sustainable success.

About NJI

NJI is a globally recognized creative agency specializing in public affairs. It focuses on design, advertising, digital strategy, immersive media, and interactive experiences while delivering award-winning solutions. NJI collaborates with organizations worldwide to create narratives that captivate audiences, influence perceptions, and drive significant results.

To explore NJI's portfolio of award-winning campaigns, visit njimedia.com. For inquiries on how NJI can help achieve your organization’s strategic objectives, contact [email protected].

This recent expansion into Qatar not only broadens NJI's footprint but also enhances the capabilities of public affairs strategies within a region ripe for innovation. As businesses and governments increasingly seek ways to engage effectively with their audiences, NJI's presence in the area is expected to facilitate creative solutions and meaningful dialogue.