#Ohio #Scientific Games #Ohio Lottery #Scratch Connect

Scientific Games Innovates with Scratch Connect for Ohio Lottery

In a significant development for the gaming industry, Scientific Games has launched Ohio's first Scratch Connect game, designed to enhance player interaction and improve the overall experience. Players participating in the Ohio Lottery's $5 Bonus Cash Wheel scratch game can now seamlessly transition to an online digital game called Reach the Wheel. This innovative approach has demonstrated a remarkable engagement rate, with around 40% of players opting to play again after their initial online experience.

A Seamless Experience

The Scratch Connect product strategically combines traditional gaming with digital play, offering a unique brick-to-click experience. After engaging with the physical Scratch-Off game, players simply scratch off a logo to reveal a QR code. By scanning this code with their mobile devices, they gain access to the digital bonus game, providing a separate opportunity to reveal winnings. This approach has proven appealing, as 90% of players who scanned the Scratch Connect game completed the online experience.

Not only does this product allow players to dive into digital gameplay without creating an account or registering, but it also keeps the retail ticket as the primary item for collecting any winnings. This ensures that local lottery retailers remain pivotal in the gaming experience, which is crucial for maintaining retail connections.

Player Adoption and Feedback

As of August 22, approximately 570,000 players from Ohio have engaged with the Bonus Cash Wheel game, a figure that showcases the high rate of player adoption for this new format. Among these participants, 40% were driven to choose