#Japan #Tokushima #Hotto Motto #Anan #Japanese Bento

Exciting Launch of Hotto Motto's New Store in Tokushima

Hotto Motto, a well-loved takeaway bento brand in Japan, has opened its first store in Tokushima, specifically in Anan City. The grand unveiling occurred on October 26, 2023, and the store embodies the theme of “Enjoying Japan's Bento.” This initiative aims to combine the warmth of homemade meals with a sense of delight and excitement for customers. With a current total of 2,426 locations as of September 2025, Hotto Motto is a convenient option for those seeking delicious, hearty bento boxes.

A Fresh New Design

The store's new design significantly emphasizes the brand's signature red color, meant to evoke thoughts of Hotto Motto whenever it appears in the streets of Tokushima. The logo features a shiny image of rice, symbolizing Hotto Motto's dedication and love for high-quality rice, which is a fundamental aspect of Japanese bento culture. This new store represents a modern twist on the brand's identity, aiming to make the experience of purchasing a bento as enjoyable as the meal itself.

An Inviting Atmosphere

The Anan store has a bright exterior designed to excite customers as they wait for their bento. Inside, patrons can relish the environment, making their visit an enjoyable experience from start to finish. The creative use of vibrant colors and clever branding elements, such as rice imagery on the signage and glass partitions, reinforces Hotto Motto’s devotion to quality rice. This themed approach underscores the company's message of delivering warm, homemade bento that touches the heart of everyone who eats it.

Practical Information

For those interested in visiting, here are some essential details about the Hotto Motto Anan store:

• - Address: 98-8 Hasonyari, Ryoke-cho, Anan City, Tokushima Prefecture
• - Operating Hours: 10:00 AM - 10:00 PM

With this new location, Hotto Motto strives to attract both locals and visitors, offering a fusion of tradition and modernity in each bento box. The store's design and appeal initiate a refreshing change, inviting everyone to indulge in a delightful dining experience.

As Tokushima is famous for its Awa Odori dance, the Anan store aims to become a cultural landmark, contributing to the local landscape while serving up delicious meals. Hotto Motto continues to be a vibrant part of the Japanese dining scene, ensuring that the essence of home cooking and the joy of dining out go hand in hand.

In summary, the opening of the Hotto Motto Anan store marks a significant milestone in the brand's journey, reflecting its commitment to quality food, exceptional service, and fostering a joyful bento culture across Japan.