Trumark Homes Introduces LiveTru® App for Enhanced Homebuyer Experience

Trumark Homes Elevates Homebuyer Experience with LiveTru® App



In an impressive stride towards enhancing the homebuying journey, Trumark Homes, a renowned homebuilder in the Western U.S., recently unveiled its innovative LiveTru App. This Silicon Valley-quality mobile application is designed to streamline the experience of homebuyers from the moment they enter into a contract until long after they’ve moved in.

The LiveTru App seeks to transform the traditional homebuying process, known for its complexity and numerous touchpoints, into a more simplified and gratifying experience. "Our homebuyers are at the center of all our projects, and with the creation of LiveTru, we're reinforcing our commitment to them in an exceptional way," stated Gregg Nelson, Principal and Co-Founder of Trumark Companies. The app not only enhances the experience for the buyers but also boosts productivity across the organization and its partnerships.

Key Features of LiveTru App


The LiveTru App introduces several features aimed at supporting homebuyers and improving transparency. Here is a glimpse into what the app offers:

  • - Construction Updates: Homeowners receive real-time notifications about the progress of their home construction, keeping them engaged throughout the process.
  • - Action Items: Users can access reminders about crucial deadlines, ensuring timely actions like loan approvals or design appointments.
  • - Messaging System: The app facilitates seamless communication with the Trumark Homes team, allowing buyers to receive photo and video updates all in one place.
  • - Document Center: This secure hub allows easy access to vital documents, making it impossible for important information to get lost.
  • - Utilities Access: Buyers can effortlessly connect with utility providers for electricity, internet, and HOAs—simplifying the typically cumbersome setup process.
  • - Home Details: Users can quickly check product specifications from paint colors to appliance models directly from the app.
  • - Owner Network: The application builds a community by keeping previous buyers connected and catering to their future housing needs, whether they are moving up or down in the market.

“The app significantly improves the consistency and speed of construction stage updates,” highlighted Ellen Giagiari, Community Sales Manager. By ensuring that both construction and escrow teams are incorporated into buyer communications, the app guarantees transparency every step of the way.

Positive Reception and Future Enhancements


Since its introduction, the LiveTru App has generated excitement among homebuyers and internal stakeholders alike. With a focus on trust and communication, the platform fosters a more open dialogue between the Trumark team and its clients, making the entire homebuying experience more reassuring for future homeowners.

Michael Maples, Principal and Co-Founder, confirmed that they have already witnessed the app's positive impact. As its adoption increases, there is potential for integrating even more features and expanding user access to further improve customer experiences.

Linnea Chapman, Corporate Vice President of Marketing, emphasized that “LiveTru is a significant advancement in how we nurture our relationships with homebuyers and enhance their satisfaction throughout the process.”

Now, Trumark Homes is actively selling properties across California and Colorado, with the LiveTru App being available for all new homebuyers in their communities. As technology continues to bridge gaps in real estate, this app stands as a notable example of how homebuilders are evolving to meet the needs of today’s buyers.

For anyone interested in exploring the features of the LiveTru App, more details can be found at LiveTru's Website and information on Trumark Homes can be accessed here.

About Trumark Homes


Trumark Homes boasts over 36 years of trusted industry experience, recognized with accolades such as the 2019 Developer of the Year and the 2018 Builder of the Year by leading industry publications. The company is committed to redefining residential development through innovation and customer-centered approaches. With a future-oriented focus and partnerships, such as its collaboration with Japan-based Daiwa House Industry Co., Ltd., Trumark Homes is well positioned for ongoing growth and success.

Topics Consumer Technology)

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