Kiraku’s New Year Soba Giveaway Campaign
As the year comes to a close, Kiraku is excited to announce its New Year Soba Giveaway campaign! Starting from November 11, 2025, the official Kiraku X account will launch a special event where 100 lucky winners will receive a festive package of New Year soba, consisting of two boxes with four servings each. This generous giveaway is a token of appreciation to all our customers who have supported us throughout the year.
Campaign Details
- - Start Date: November 11, 2025, at 10:00 AM
- - End Date: November 24, 2025
- - Prize: New Year soba (fresh soba) – 2 boxes containing 4 servings each
- - Eligibility: Open to 100 winners; unfortunately, shipping is not available to Okinawa and remote islands.
- - Shipping Date: December 25, 2025 (date requests cannot be accommodated)
- - Expiration Date: January 1, 2026
How to Enter
1. Follow the official Kiraku X account (@KirakuSoba).
2. Like and repost the campaign post.
3. Those who complete both steps will be entered into a drawing to win the soba.
Be sure to participate and secure your chance to enjoy our delicious soba at home!
In-Store Sales of New Year Soba
In addition to the online giveaway, Kiraku is pleased to announce that select locations will also offer in-store sales of our fresh soba for the New Year celebrations. Available on December 30 and 31, customers can purchase:
- - Product: Fresh Soba (2 servings with dipping sauce)
- - Storage: Refrigerated at 10℃ or below
- - Price: 650 yen (tax included)
- - Locations for Purchase:
- Kiraku Kamata Store
- Kiraku Higashi-Totsuka Store
- Kiraku Soba Kawaguchi Store
- Kiraku nonowa Musashi-Sakai Store
- Soba Ichi Ecute Akabane Store
- Soba Ichi Ni-Hachi Ecute Ueno Store (only on December 31)
Enjoy our handmade soba alongside fresh tempura or kakiage, available for purchase at these locations. Relish your New Year celebrations with the authentic taste of Kiraku’s soba.
About Kiraku
Kiraku is known as the go-to soba shop that embodies a casual yet comforting dining experience. Since the opening of our first shop in April 2008 at Grandeu Kamata, we have expanded to 84 locations across the metropolitan area, becoming a beloved station soba brand in Tokyo. Our commitment is to serve the finest fresh soba, featuring a unique blend of our specially crafted dipping sauce and homemade tempura. With our bright and clean environment, we invite diners of all ages to take a moment to unwind from their busy routines.
Special Dishes to Try
Don’t miss our Kakiage Soba for just 590 yen (tax included)–enjoy freshly made kakiage prepared right in the store!
Company Information
Company Name: JR East Japan Cross Station Co., Ltd.
Headquarters: 5-33-8 Sendagaya, Shibuya City, Tokyo, South Gate Shinjuku Building 6F
Established: April 1, 2021
CEO: Fumihiro Nishino
JR East Japan Cross Station comprises varied businesses, including convenience store operations like NewDays and food production with Kiraku and Bex Coffee Shops. We continue offering innovative food solutions and retail experiences, including the Acure brand vending machines and original product lines to enhance your station visit.
Take part in our New Year celebration and enjoy the delightful flavors that Kiraku has to offer. We appreciate your support and wish you a joyful end to the year!