#Japan #Tokyo #Qoil #LINKFUN #Ukon no Chikara

Unveiling the Second Phase of 'Ukon no Chikara' Campaign

In a remarkable initiative to deepen customer engagement, Iridge Co., Ltd. has announced the launch of the second phase of their highly successful LINE campaign for the brand 'Ukon no Chikara,' a product by House Wellness Foods. This news comes as both Iridge and its subsidiary, Qoil, prepare to continue the positive momentum from their first campaign that saw a record number of applications and friend additions on their LINE official account.

Reflecting on Phase One Success

Last winter, the companies introduced a LINE mini-app using their promotion and customer cultivation tool, LINKFUN, marking their initial venture into this digital marketing space. By streamlining the process for new users—for instance, eliminating the need to register through an external web browser—this campaign yielded unprecedented results. They collected the highest number of applications ever recorded for the 'Ukon no Chikara' brand, amassing approximately 100,000 friends on their LINE account. This foundation allows for continuous and meaningful interactions with customers. Encouraged by the enthusiastic response, Iridge and Qoil are set to engage their audience further in the second phase of their campaign.

The Second Phase: Enhancing Customer Habits

The new campaign, titled _“Blow Away the Heat! Get Going with Ukon no Chikara!”_, aims to promote sustained consumer habits by encouraging participants to purchase the product more than three times. A new feature has been introduced: customers can scan QR codes found on product labels, and upon participating in the campaign three times, they will earn bonus points. By aligning ongoing information dissemination through LINE’s official account with this new feature, the companies aim to transition initial participants into dedicated repeat buyers, thereby maximizing long-term customer lifetime value (LTV).

Campaign Details

• - Duration: July 1, 2026, 10:00 AM to September 30, 2026, 11:59 PM
• - Target Products: Includes 'Ukon no Chikara,' 'Ukon no Chikara SUPER,' 'Ukon no Chikara Chō MAX,' and 'Ukon no Chikara Liver Extract.'
• - Prizes: Customers can win various prizes, totaling 5.55 million yen in awards based on accumulated points.
• - Entry Method: Add the official LINE account for the campaign, purchase target products, and upload images of the QR codes to enter.

- For more details and rules, visit LINKFUN Campaign Site.

What is LINKFUN?

LINKFUN is a promotion and customer cultivation tool designed to facilitate connection between businesses and users via LINE mini-apps. It simplifies online and offline campaigns, offering easy access to loyalty programs. Features include:

• - Must-buy campaigns
• - Stamp card promotions
• - Instant win opportunities
• - QR code-based point allocation
• - Targeted LINE message distribution and more.

This platform not only increases sales through strategic campaigns but also enhances user experience, provides valuable customer insights, and promotes loyalty among users.

About Iridge and Qoil

Iridge Co., Ltd. focuses on supporting businesses with their OMO (Online Merges with Offline) strategies, leveraging smartphone apps for retail technology, fintech, and mobility services. Link to their services: Iridge Official Website.

Qoil is committed to fostering business growth for its clients through strategic design and execution of marketing initiatives. They emphasize a thoughtful, collaborative process to ensure their campaigns address fundamental business challenges, driving substantial results. Link to their services: Qoil Official Website.