VITAS Unveils Exciting New Products and Events at SPORTEC 2026

VITAS Showcases Innovation and Engagement at SPORTEC 2026

The highly anticipated sports and health industry exhibition, SPORTEC 2026, is set to bring together athletes, trainers, and health professionals from across Japan. VITAS, a prominent nutrition brand, will be taking part in this major event, building on its successful appearances at previous SPORTEC expos.

This year, VITAS aims to enhance its presence with a significantly larger booth that captures the brand's vibrant essence. Visitors will experience an engaging display that showcases VITAS's commitment to performance support in everyday life. Staff members will provide insights into each product, their features, and effective consumption methods tailored to various lifestyles, ensuring comprehensive support for conditioning.

Exciting Tastings of Six Unique Products

During the event, attendees will have a chance to sample six different products, including new flavors that enthusiasts can try for the first time. From the popular "DELICIOUS PROTEIN" line, VITAS will feature the much-loved blueberry yogurt flavor alongside the brand new apple yogurt and café au lait variants. For those interested in training supplements, the EAA (Essential Amino Acids) line will present a kiwi flavor and the new plum citrus variety. Additionally, a roasted matcha soy protein will also be available.

This sampling event is not only a chance for newcomers to discover VITAS but also for loyal customers to experience the quality and enjoyable flavors that the brand is known for.

Merchandise and Special Photo Ops

For the first time at SPORTEC, VITAS will be offering exclusive merchandise at their booth. Attendees can purchase various supplement packaging sets at special event prices. Plus, anyone purchasing at least one item will have the opportunity to take photos with VITAS ambassadors, adding an interactive element to the purchasing experience.

The merchandise available includes:

- Protein individual packaging – choose any three flavors for 1,000 yen (tax included)
- EAA individual packaging – three types for 1,000 yen
- Soy protein individual packaging – three types for 1,000 yen
- VITA POWER – 2 pieces for 1,000 yen
- VITA FIT – 2 pieces for 1,000 yen
- Cre alkaline – 2,000 yen

Meet VITAS Ambassadors at the Event

Throughout the event, several well-known VITAS ambassadors will make guest appearances at the expanded booth. Participants purchasing VITAS products will have the chance to take pictures with these ambassadors as a special perk.

The guest schedule is as follows (subject to change):

- Day 1: Featured ambassadors include Buu-chan and Kato Mika on the first day, among others.
- Day 2: Sakurako and Kato Mika will entertain guests alongside famous names like Mame-tama and Yusuke Suzuki.
- Day 3: The final day will showcase notable guests such as Burajima Tanaka and Luna.

Interactive VITAS Shaking Champion Event

In an exciting addition, VITAS will host the interactive "VITAS SHAKING CHAMPION" in which all visitors are invited to participate. Attendees will engage in a shake challenge using protein shakers, and those who meet the specified number of shakes will receive exclusive original shakers as rewards.

-VITAS, a nutrition brand launched in 2021, focuses on providing vitality to everyone through its high-quality and safe products made in Japan. The brand has made strides in achieving international anti-doping certifications for its key products, ensuring they meet the highest standards for health and performance aid.

To bolster the connection to fitness and health culture, VITAS actively promotes various events and dual career hiring initiatives to encourage wellness through sports, making a significant impact on community engagement.

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About Three Peace Co., Ltd.

Company Name: Three Peace Co., Ltd.
CEO: Tatsuya Takahashi
Headquarters: 6F Ikebukuro Southern Place, 3-13-5 Minami Ikebukuro, Toshima, Tokyo
Business Description: Planning, development, and sales of health foods, etc.
Established: August 2015
Capital: 10,000,000 yen
Contact: 03-6812-1093
Corporate Website