#Japan #Tokyo #Matcha #nana's green tea #Yamamasa Koyamaen

Celebrating 25 Years of Nana's Green Tea

In 2026, Nana's Green Tea is set to commemorate its 25th anniversary with a special launch that enthusiasts won't want to miss. From July 7, 2026, the globally recognized café brand will introduce a limited edition matcha, 'Yomono Kaori,' which showcases a refined collaboration with Kyoto's esteemed tea supplier, Yamamasa Koyamaen. This unique offering will be available both in their physical stores across Japan and through their online platform.

A Journey of Flavor Over Two and a Half Decades

Since its inception, Nana's Green Tea has been dedicated to perfecting the essence of matcha, firmly establishing a partnership with Yamamasa Koyamaen. The release of 'Yomono Kaori' signifies a culmination of 25 years of pursuit for premium matcha. Presented in an exclusive original package, this can is not just merchandise; it's a celebration of a rich tradition in Japanese tea.

The Essence of 'Yomono Kaori'

The special matcha, 'Yomono Kaori,' is a fine selection used in traditional tea ceremonies and is characterized by its rich aroma and robust flavor achieved through meticulous stone grinding of first-harvest tea leaves. This luxurious matcha is designed to provide an authentic taste experience, allowing customers to enjoy all the layers and subtleties that high-quality matcha has to offer.

In-stores, the matcha has been a staple since the café's establishment, featuring in their signature 'Matcha (HOT).' Furthermore, as part of their special summer offerings, the 'Premium Matcha' will incorporate 'Yomono Kaori' as a key ingredient in delicacies such as the 'Premium Matcha Parfait' and 'Chilled Matcha Zenzai,' which are available from June 30, 2026. Each serving is prepared on demand to ensure freshness and intensity of flavor, catering to both new and seasoned matcha lovers.

Product Details

• - Product Name: Yomono Kaori (四方の薫)
• - Size: φ57×64mm
• - Content: 30g
• - Price: ¥2,000 (tax included)
• - Sales Period: July 7, 2026, until sold out
• - Availability: At select Nana's Green Tea locations and their official online store.
• - Purchase Restrictions: Limited to one can per person in-store and two cans per person online until supplies last.

Premium Matcha for a Special Occasion

To further commemorate their milestone, Nana's Green Tea has also introduced the 'Premium Matcha' line, focusing on highlighting the rich tradition of matcha. Items like the 'Premium Matcha Parfait' and 'Chilled Matcha Zenzai' celebrate the flavor and craftsmanship that Yamamasa Koyamaen embodies.

These carefully crafted desserts are designed with the finest matcha, ensuring that each dish enhances the unmistakable quality of their matcha offerings.

About Yamamasa Koyamaen

Yamamasa Koyamaen, operational since the early Edo period, specializes in a complete matcha experience, from cultivation to stone quarrying. With a tradition spanning over 160 years, the company prioritizes unmatched flavor, even supplying blended varieties to various tea houses and cultural institutions. They have established themselves as a symbol of quality in the world of Japanese tea.

About Nana's Green Tea

Founded in 2001 in Jiyugaoka, Nana's Green Tea has emerged as the premier café brand focused on promoting Japanese tea culture. The brand embraces the concept of 'A New Shape of Japan,' offering a range of products that resonate with modern consumers while respecting age-old traditions. Customers can explore this culinary world through carefully chosen ingredients and unique café experiences designed to reflect the essence of a traditional tea room, reimagined for contemporary enjoyment.

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• - Contact: For inquiries, contact Nana's Green Tea Public Relations at [email protected] or call 03-6421-1752 during business hours (10:00 AM - 6:00 PM).