MoEngage Secures $180 Million in Series F Funding, Boosting Growth and Employee Liquidity
MoEngage, the leading customer engagement platform for consumer brands, recently announced a significant financial milestone by securing an additional $180 million in its Series F funding round. This adds to the previous $100 million raised earlier in November 2025, bringing the total funds raised in this series to a staggering $280 million. The funding round was spearheaded by notable investors ChrysCapital and Dragon Funds, along with continued support from existing investors such as TR Capital and B Capital.
The strategic intent behind this fresh influx of capital is multi-faceted. Primarily, it aims to accelerate the development of MoEngage’s innovative suite of AI-driven products, particularly highlighted by Merlin AI. Moreover, the company plans to bolster its marketing teams in North America and EMEA, while also scouting for strategic acquisitions that will enhance its platform capabilities.
MoEngage has garnered increasing demand from various regions including North America, Europe, Australia, New Zealand, and Southeast Asia as brands strive for deeper insights and more connected customer experiences. This trend highlights the shift away from traditional marketing channels toward a more integrated approach facilitated by MoEngage’s solutions.
In conjunction with this funding announcement, MoEngage also revealed the completion of its second liquidity event, benefiting current and former employees through an approximate $15 million offering. This initiative is designed to enhance employee wealth and acknowledges the contributions of over 250 individuals in achieving the company's ongoing success. Noteworthy investors, including Eight Roads, Helion Venture Partners, Matrix Partners, and Ventureast, participated in the secondary transactions, allowing early investors to capitalize on their stakes.
Raviteja Dodda, CEO and co-founder of MoEngage, emphasized the importance of collective effort behind the company's achievements, stating, "Our success is built on a culture of accountability and innovation. It is vital that we recognize those who contributed to this journey." The liquidity program, he explains, reflects a commitment to ensuring that MoEngage’s builders—its employees and early investors—are part of the company’s evolution.
As the European market continues to emerge as a pivotal growth area, MoEngage is also intensifying its focus on expanding its workforce across both Europe and the UK. This involves enhancing customer success teams, support, sales, and marketing departments, and advancing its AI capabilities.
The platform collaborates with leading firms across various sectors, including retail, e-commerce, financial services, and telecommunications, to unify customer data and deliver personalized, omnichannel experiences. These efforts are pivotal as businesses seek to leverage AI to enhance customer retention and loyalty amidst a competitive digital landscape.
To further strengthen its position in the market, MoEngage has introduced tools like MoEngage Analytics and MoEngage Inform. The modern approach to customer engagement transcends marketing alone; product and marketing teams must work collaboratively using shared data to provide seamless and connected customer experiences. MoEngage Inform consolidates essential transactional messages such as OTPs and account updates through a unified API across messaging channels, ensuring reliable communication.
Moreover, MoEngage's enhanced product analytics capabilities bridge the gap between insights and action. By integrating behavioral data with immediate engagement, product managers can understand user behavior motivations and instantaneously launch experiences that promote retention and value throughout customer lifecycles.
"Customer engagement has never been just the responsibility of one team. Customer experiences are multifaceted and should feel cohesive and supported," asserted Dodda. "When product, engineering, and marketing teams operate from the same data and tools, they naturally connect with their audience. This is the experience we empower businesses to offer in order to scale their brands."
ChrysCapital’s Rishabh Iyer expressed excitement about partnering with MoEngage for its growth trajectory, emphasizing the firm’s strategy to support technology platforms from India targeting international businesses. He recognized MoEngage’s rigorous operating model and product capabilities and looks forward to assisting the company in achieving its goal of becoming the leading marketing technology platform globally.
Likewise, Ridhi Chaudhary from Dragon Funds lauded MoEngage’s solid management and continuous product innovation, asserting that the company is well-positioned to lead in marketing technology thanks to its cutting-edge AI capabilities. Aakash Tulsani, also from Dragon Funds, highlighted MoEngage’s innovative pursuits that leverage first-party data, proving crucial for marketers.
MoEngage's notable clients, including SoundCloud, McAfee, Flipkart, and many others, benefit from the insights it provides regarding customer behavior, allowing them to take actionable steps across diverse engagement channels. The Merlin AI suite empowers marketers to launch campaigns swiftly and increase client conversions through AI-assisted decision-making.
In essence, as MoEngage continues to evolve, its overarching aim remains clear: to be the go-to platform that enhances customer engagement and drives digital experiences for businesses globally, urging a move away from fragmented efforts towards a consolidated and innovative approach.
For more information, visit MoEngage's website.
The strategic intent behind this fresh influx of capital is multi-faceted. Primarily, it aims to accelerate the development of MoEngage’s innovative suite of AI-driven products, particularly highlighted by Merlin AI. Moreover, the company plans to bolster its marketing teams in North America and EMEA, while also scouting for strategic acquisitions that will enhance its platform capabilities.
MoEngage has garnered increasing demand from various regions including North America, Europe, Australia, New Zealand, and Southeast Asia as brands strive for deeper insights and more connected customer experiences. This trend highlights the shift away from traditional marketing channels toward a more integrated approach facilitated by MoEngage’s solutions.
In conjunction with this funding announcement, MoEngage also revealed the completion of its second liquidity event, benefiting current and former employees through an approximate $15 million offering. This initiative is designed to enhance employee wealth and acknowledges the contributions of over 250 individuals in achieving the company's ongoing success. Noteworthy investors, including Eight Roads, Helion Venture Partners, Matrix Partners, and Ventureast, participated in the secondary transactions, allowing early investors to capitalize on their stakes.
Raviteja Dodda, CEO and co-founder of MoEngage, emphasized the importance of collective effort behind the company's achievements, stating, "Our success is built on a culture of accountability and innovation. It is vital that we recognize those who contributed to this journey." The liquidity program, he explains, reflects a commitment to ensuring that MoEngage’s builders—its employees and early investors—are part of the company’s evolution.
As the European market continues to emerge as a pivotal growth area, MoEngage is also intensifying its focus on expanding its workforce across both Europe and the UK. This involves enhancing customer success teams, support, sales, and marketing departments, and advancing its AI capabilities.
The platform collaborates with leading firms across various sectors, including retail, e-commerce, financial services, and telecommunications, to unify customer data and deliver personalized, omnichannel experiences. These efforts are pivotal as businesses seek to leverage AI to enhance customer retention and loyalty amidst a competitive digital landscape.
To further strengthen its position in the market, MoEngage has introduced tools like MoEngage Analytics and MoEngage Inform. The modern approach to customer engagement transcends marketing alone; product and marketing teams must work collaboratively using shared data to provide seamless and connected customer experiences. MoEngage Inform consolidates essential transactional messages such as OTPs and account updates through a unified API across messaging channels, ensuring reliable communication.
Moreover, MoEngage's enhanced product analytics capabilities bridge the gap between insights and action. By integrating behavioral data with immediate engagement, product managers can understand user behavior motivations and instantaneously launch experiences that promote retention and value throughout customer lifecycles.
"Customer engagement has never been just the responsibility of one team. Customer experiences are multifaceted and should feel cohesive and supported," asserted Dodda. "When product, engineering, and marketing teams operate from the same data and tools, they naturally connect with their audience. This is the experience we empower businesses to offer in order to scale their brands."
ChrysCapital’s Rishabh Iyer expressed excitement about partnering with MoEngage for its growth trajectory, emphasizing the firm’s strategy to support technology platforms from India targeting international businesses. He recognized MoEngage’s rigorous operating model and product capabilities and looks forward to assisting the company in achieving its goal of becoming the leading marketing technology platform globally.
Likewise, Ridhi Chaudhary from Dragon Funds lauded MoEngage’s solid management and continuous product innovation, asserting that the company is well-positioned to lead in marketing technology thanks to its cutting-edge AI capabilities. Aakash Tulsani, also from Dragon Funds, highlighted MoEngage’s innovative pursuits that leverage first-party data, proving crucial for marketers.
MoEngage's notable clients, including SoundCloud, McAfee, Flipkart, and many others, benefit from the insights it provides regarding customer behavior, allowing them to take actionable steps across diverse engagement channels. The Merlin AI suite empowers marketers to launch campaigns swiftly and increase client conversions through AI-assisted decision-making.
In essence, as MoEngage continues to evolve, its overarching aim remains clear: to be the go-to platform that enhances customer engagement and drives digital experiences for businesses globally, urging a move away from fragmented efforts towards a consolidated and innovative approach.
For more information, visit MoEngage's website.
Topics Business Technology）
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