Petal Ads Unveils Comprehensive Smart Marketing Solution at ITB China 2026

From May 26 to 28, 2026, the ITB China event took place in Shanghai, hosting over 900 organizations and businesses within the culture and tourism sectors across 85 countries and regions. A key highlight was the presentation from Petal Ads, part of Huawei's HarmonyOS ecosystem, which demonstrated its innovative culture and tourism marketing solutions.

Redefining Marketing in a Changing Landscape

Petal Ads emphasized its principle that “marketing is both content and service.” This belief serves as a guiding philosophy behind the design and development of all products and services within HarmonyOS's cultural and tourism ecosystem. The introduction of their comprehensive marketing solutions aims to address numerous challenges faced by the industry today, particularly in reaching potential travelers and connecting brands with users effectively.

As outlined in the annual report on China's outbound tourism development for 2025-2026, the market is undergoing a structural transformation. It is projected that there will be 168 million outbound trips by 2025, with over 60% of travelers utilizing Artificial Intelligence (AI) for itinerary planning. However, the industry faces significant obstacles including a fragmented marketing approach, lack of ongoing interaction at key user journey touchpoints, and underdeveloped personalized services.

A Complete User Experience Journey

Petal Ads unveiled its full scenario of intelligent cultural and tourism experiences aimed at enhancing travel through HarmonyOS technologies. The solution provides a seamless experience that maps the entire user journey from inspiration to post-trip sharing, ensuring engaging interactions at every stage. This ecosystem creates a multi-device collaboration that delivers real-time needs for travelers.

During the exhibition, Petal Ads also launched the Petal Ads 2026 Playbook for Intelligent Culture and Tourism Marketing. This document outlines five typical traveler personas based on analysis of more than 440 million HarmonyOS accounts. These personas include:
1. Cultural Explorers (Gen Z)
2. Efficiency Elites
3. Quality-Focused Family Travelers
4. Luxury Vacationers
5. Health-Conscious Seniors
Each persona is paired with specific content strategies and engagement tactics tailored to their unique preferences and needs.

Leveraging Ecosystem Synergies

Petal Ads has established partnerships with over 100 global cultural and tourism organizations, tourism boards, airlines, and hotel groups to comprehensively serve users within the Huawei ecosystem. The collaborative nature of the ecosystem enhances user experience — the more enriching the experience, the longer users stay engaged; the more users attracted, the more brands desire involvement. As of May 2026, over 80,000 applications and services operate on HarmonyOS, supporting the entire travel experience from navigation to transport and even translation.

Furthermore, Petal Ads continuously innovates through collaborations such as the HUAWEI image contest and co-creation of intellectual property, thereby facilitating ongoing breakthroughs in culture and tourism. By opening atomic services, AI capabilities, and media traffic, Petal Ads aims to provide comprehensive support for partners from development to operational stages.

For further information, the Petal Ads 2026 Playbook can be accessed and downloaded through this link. For inquiries, you can contact them via email at [email protected].