#Japan #Tokyo #Locatone #Mukeichoukoku #Memory Pawnshop

Mukeichoukoku's New Immersive Theater Experience: 'Memory Pawnshop'

Mukeichoukoku, a pioneering immersive theater creation team, is set to unveil its latest production, 'Memory Pawnshop' (Honoakarido), in collaboration with Long Run Planning. Scheduled for a series of immersive performances from late April to early May 2026 in the Kagurazaka area of Tokyo, the production promises a unique experience that combines storytelling with real-life exploration of the city. A preview performance will take place from February 5 to 8, 2026, with tickets available to the general public starting December 20, 2025, via Confetti.

Bring History to Life

Participants become integral characters in a narrative guided by the GPS-enabled audio AR app 'Locatone.' As they navigate through the streets of Kagurazaka, they encounter actors embodying historical figures that have a significant connection to the area. Through interactive dialogue and exploration, attendees not only witness history but actively engage with it, enhancing the depth of their experience.

Fostering Local Tourism and Arts

This project aims to highlight Kagurazaka's rich history and culture, allowing participants to rediscover the area’s allure. By creating a narrative-driven experience, it differentiates itself from traditional guided tours that merely offer historical facts. The intention is to evoke a stronger emotional connection to the locale through immersive storytelling, which could potentially be replicated in other regions in the future.

A New Approach to Theater

Renowned for its innovative methods, Mukeichoukoku's production diverges from conventional theater, inviting individuals who may be unfamiliar with stage performances to participate. By emphasizing walking tours and interactive narratives, the production hopes to attract those who enjoy experiential events, ultimately fostering a broader appreciation for theater and the arts among the general public.

Exploring Cultural and Personal Memories

Set within the mythical 'Honoakarido,' a pawnshop that specializes solely in memories—only appearing before those who truly need it—the story entwines the memories of various historical personas within Kagurazaka. Participants will meet figures like playwright and novelist Kyoka Izumi, and famous composer Masao Koga, bringing to life their contributions to the culture of Kagurazaka. Engaging with these characters prompts participants to confront their own pasts, creating a deeply personal and emotional narrative experience.

Event Details

Performance: 'Memory Pawnshop'

• - Venue: Iidabashi Rental Space (Former School Site) & various locations around Kagurazaka
• - Preview Performances: February 5 to 8, 2026
• - Main Performances: Late April to early May 2026
• - Duration: Approximately 90 minutes
• - Capacity: 20 attendees per session

Cast:

Featuring actors such as Tomoe Uchiyama, AGATA, and Yukiko Otsuka, among others.

Ticket Price:

Tickets are available for ¥5,200 (including tax and earphone rental).

Creative Team:

• - Writer/Director: Yumiko Imai
• - Main Director: Masao Miki
• - Visual Design: Asako Takada
• - Illustration: Shugo Ikeda

This immersive venture is further supported through collaborations with several organizations, including Sony Marketing and SoVeC, and is co-produced by Mukeichoukoku and Long Run Planning.

More about Mukeichoukoku can be found at their official site: https://www.mukeichoukoku.com

For further details about the audio AR app Locatone, please visit https://www.locatone.sony.net.