#USA #Las Vegas #Spiro #Brand Activation #Karen DeVault

Spiro Expands Leadership in Brand Activations

Spiro®, an international agency specializing in customer experiences, brand activations, and events, recently announced the appointment of Karen DeVault as Senior Vice President overseeing international strategic accounts within their Brand Activations & Events (BAE) division. This strategic move comes as investments in customer experiences become increasingly pivotal for businesses aiming to solidify their partnerships and enhance commercial impact.

DeVault, boasting over 20 years of experience in integrated marketing programs across both B2B and B2C sectors, aims to leverage her extensive background to drive Spiro’s growth efforts. Prior to joining Spiro, she was the Executive Vice President at Invisible North, where she led global account strategies for experiential, digital, and partnership programs. Additionally, her tenure at Mosaic North America further honed her expertise in defining integrated agency offerings while managing programs for brands in diverse sectors such as consumer goods, technology, fintech, entertainment, beverages, streaming, and distribution.

Carley Faircloth-Kilmurray, Spiro's Global Marketing and Strategy Director, praised DeVault’s unique qualities, stating, "Karen possesses a rare combination of strategic insight and practicality. She truly understands her clients' objectives, asks the right questions, and forges authentic partnerships throughout the process. This is why so many brands trust her."

In her new role, DeVault will be pivotal in nurturing relationships with key clients and contributing to the ongoing growth of Spiro's brand activation and event operations. The expectations clients have of their agency partners have changed significantly during her career, and she recognizes the need for seasoned collaborators who grasp industry realities, manage complexities, and can translate ideas into action without losing momentum. "What attracted me to Spiro was the clear commitment to collaboration and following through on projects that deliver on their promises," said DeVault.

Jeff Stelmach, Spiro's Global President, added, "Throughout her career, Karen has built trust with some of the world's most renowned brands. She knows how to help clients navigate complex situations, rally teams around a common goal, and realize their ambitions. We’re thrilled to welcome her to Spiro and are eager to see the added value she will bring to the businesses we serve."

DeVault’s appointment coincides with a time when businesses are increasingly prioritizing customer experience as a means to engage audiences, deepen client relationships, and support broader commercial objectives. Her joining is set to further strengthen Spiro’s ability to meet these needs through high-level guidance and active partnerships.

For more information on Spiro’s brand activation and event solutions, visit spiro.com.

About Spiro

Spiro (pronounced sp-eye-roh) is a global experiential agency distinguished by its strategy and creativity. It excels in brand development and interactions, creating emotional and behavioral connections between brands and their audiences. With a global outreach and the trust of some of the world’s most influential brands, Spiro transforms brands into experiences. For more details, head to spiro.com.