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De'Longhi's Remarkable Achievement at Cannes Lions 2026

De'Longhi, the renowned Italian coffee machine manufacturer, showcased remarkable creative prowess by winning both the Grand Prix and Gold awards at the esteemed Cannes Lions International Festival of Creativity 2026. Their campaign, titled 'Tiny Coffee Shops,' brilliantly captures the essence of fine coffee culture, intertwining it with artistic craftsmanship. This campaign was unveiled during the Milan Design Week 2026, featuring an extraordinary installation created in collaboration with acclaimed miniature artist Simon Weiss, known for his intricate work in film productions such as 'The Grand Budapest Hotel' and 'Asteroid City.'

The 'Tiny Coffee Shops' project drew inspiration from the coffee cultures of five major cities: Paris, Tokyo, Milan, Copenhagen, and Berlin. Among these inspirations, the Tokyo model gained significant attention during the awards ceremony in Cannes, highlighting the vibrant coffee culture of Japan. What sets this campaign apart is its clever messaging that seeks to redefine the conventional belief that high-quality coffee experiences are exclusive to cafes. De'Longhi aims to communicate that every home can serve as a coffee haven, thanks to its range of sophisticated fully automatic coffee machines like the Rivelia, Magnifica Evo Next, Eletta Ultra, Eletta Explore, and Primadonna Aromatic.

Unique Concept Behind 'Tiny Coffee Shops'

The creative realization of 'Tiny Coffee Shops' was due to the collaboration with Simon Weiss, who crafted five exquisite miniature models representing unique coffee shops from each featured city. Each miniature embodies the distinct coffee culture and personality of its respective city, ingeniously merging them with De'Longhi's coffee machines. The central theme of the project, encapsulated in the slogan 'The Smallest Coffee Shop at Home,' resonates with the idea that one can enjoy a delightful coffee experience right in the comfort of their home. This campaign encourages individuals to rethink their relationship with coffee, emphasizing that top-notch coffee doesn't have to come from cafes alone.

In expressing this brand message, De'Longhi aims to enrich the daily lives of coffee lovers around the globe. According to De'Longhi's Chief Marketing Officer, Aparna Sundarajan, creativity and innovation drive the brand's identity. She expressed immense pride in being recognized at Cannes Lions, highlighting that the campaign emerged from a powerful vision: to illustrate that the perfect coffee experience is not solely reserved for cafes, but can be easily replicated in kitchens around the world.

Pop-Up Event in Tokyo

As a celebration of its award-winning campaign, De'Longhi hosted an experiential pop-up event titled 'The Smallest Coffee Shop at Home – TOKYO Edition' from May 29 to May 31, 2026. This limited-time event attracted approximately 3,500 visitors, solidifying the brand's commitment to promoting superior at-home coffee experiences. Designed to resemble an art gallery, the venue presented stunning visuals from Weiss's miniatures, along with behind-the-scenes footage of the creation process.

Attendees were welcomed with cold brew coffee made from De'Longhi's machines while exploring the gallery filled with inspiring artwork. They had the chance to choose from five coffee menus, each representing various styles from hot to iced, and received an original key resembling a house key to redeem a freshly brewed cup of coffee. Exciting live demonstrations of latte art conducted by skilled baristas delighted the audience, leaving a memorable impression on participants. Those who completed the event's surveys were rewarded with exclusive miniature cups, making the experience even more enjoyable.

Evolution of De'Longhi

Founded in the early 20th century in Treviso, Italy, De'Longhi has transformed from a small craft workshop to a leading global brand in home appliances. With its first electric product, an oil heater, launched in 1974, De'Longhi ventured into coffee machines in the 1990s, leveraging heating technology for coffee machine manufacturing. Today, the brand stands at the forefront of the coffee machine market, renowned for its elegant designs and exceptional functionality.

The brand's slogan, 'Better Everyday,' embodies De'Longhi's commitment to enhancing everyday experiences. It reflects the brand's dedication to improving customers' lives by providing exceptional products that make home moments more enjoyable and fulfilling. This focus resonates with their mission to deliver the genuine coffee experience customers seek in their daily lives.

As De'Longhi continues to evolve, it remains determined to push boundaries, redefine the rules of coffee-making, and bring high-quality coffee experiences into homes around the world, fulfilling its promise of 'better everyday' for all coffee lovers.