Erecta Showcases Rubbermaid's Durable Blue Tote at CAFERES JAPAN 2026

Erecta at CAFERES JAPAN 2026

Erecta Corporation, based in Meguro, Tokyo, will participate in the CAFERES JAPAN 2026 exhibition scheduled from August 4 to 6 at Tokyo Big Sight. This event ranks among Japan's largest specialized exhibitions, featuring a wide range of products and services related to the cafe, bakery, and sweets industry.

The Erecta booth will showcase a variety of Rubbermaid products, which are well-regarded globally by professionals for their utility in improving operational efficiency and maintaining hygiene standards in food service environments.

Highlighted Product: Rubbermaid Blue Container

One of the standout exhibits will be the Rubbermaid Blue Container, a durable food-grade container recognized for its high durability and hygienic properties. This versatile container is commonly used in food manufacturing sites and kitchens around the world, gaining particular popularity among specialty coffee roasters in Japan.

The Blue Container excels in coffee bean storage and transportation, making it indispensable for maintaining quality while boosting daily operational efficiency. It has established itself as a reliable tool for long-term use in coffee roasting facilities.

Erecta has been actively visiting various roasting facilities to document and share practical cases of the Blue Container's application. For instance, Rokumei Coffee in Nara Prefecture has been utilizing the Blue Container for the storage and transportation of roasted beans, reinforcing its commitment to quality.

Real-life Applications

Additionally, the Blue Container has made its mark in diverse culinary settings, including its use at “Bon Pizza,” a popular pizza shop in Okayama Prefecture, where it is employed for storing and transporting flour. This exemplifies the Blue Container's adaptability across various segments of the food industry.

At the upcoming exhibition, alongside the Blue Container, Erecta will also introduce several other products designed to enhance store setups and backroom efficiency. These will include the Rubbermaid Blue Tote Box, microfiber cleaning systems, and Erecta’s Vintage Edition Basic Shelving Series.

Exhibition Details

- Event: CAFERES JAPAN 2026
- Date: August 4-6, 2026, from 10:00 AM to 5:00 PM
- Venue: Tokyo Big Sight, South Exhibition Hall
- Erecta Booth: South Hall 1, S6-14
- More Information: Erecta Exhibition Details

About Erecta Corporation

Erecta is a unique company renowned for its innovative products like wire shelving, supporting professionals across various industries since its establishment in 1966. The company is dedicated to enhancing efficiency and safety in business operations through its diverse offerings.