#Japan #Tokyo #Beck's Coffee #JR East Cross Station #Salt Charge

Limited Time Campaign at Beck's Coffee Shops

To support the approximately 100,000 daily train users suffering from summer heat in the Tokyo metropolitan area, Bek's Coffee Shops will launch a special campaign titled "Enhance Your Hydration with Salt Charge!" starting from July 22, 2026. This initiative, developed in collaboration with Kabaya Foods Co., aims to provide Salt Charge Tablets to customers in need of electrolyte replenishment.

The campaign will run at 68 Beck's Coffee Shops, where customers purchasing any drink or food item will receive one packet of Salt Charge Tablets (containing four tablets). As supplies are limited to around 100,000 packets, distribution will stop once these are exhausted. Customers can enjoy the refreshing offerings of Beck's alongside these essential hydration aids.

Salt Charge Tablets are designed to replenish sodium and potassium lost through sweating, making them an ideal companion for anyone sweating it out, whether during exercise or under the summer sun. The tablets boast a delicious ramune flavor, usability on the go, and an earthy crunch that makes them easy to consume even in hot weather.

About Salt Charge

Kabaya Foods has championed the Salt Charge brand with the tagline "Supporting those who sweat." The tablets have become a go-to essential throughout the year for active individuals who want a quick and effective way to manage mineral intake. With 0.1 grams of salt equivalent per tablet, they present a convenient solution to enjoying necessary electrolytes while on the move.

About Beck's Coffee Shops

Beck's Coffee Shops, operated by JR East Cross Station, serve as a comforting oasis for busy commuters. Each location aims to provide value through the experience of sipping high-quality, freshly brewed coffee, complemented by a menu of freshly baked paninis and rotating seasonal specials. Celebrating its 30th anniversary in 2025, Beck's continues to evolve, offering soothing moments within the hustle of the urban landscape.

In conjunction with the Salt Charge campaign, both Kabaya Foods and JR East Cross Station intend to support both individual and collective efforts to stay hydrated during the sweltering months. If you find yourself near a Beck's Coffee Shop in the metropolitan area, don't miss out on this opportunity to refresh yourself and recharge under the summer sun!

Campaign Details

• - Duration: July 22, 2026, until supplies last; available daily during shop hours from 11:00 AM until closing.
• - Locations: 68 stores in the Tokyo metropolitan area. Note that certain locations, including Tokyo Shinkansen Store and Omiya Shinkansen Store, will not participate in this event.
• - Eligibility: Customers who purchase any drink or food item are eligible to receive one packet of Salt Charge Tablets per transaction.
• - For More Details: Visit the official campaign website.

Together, let’s beat the heat and make every drop of sweat count!