Come Near and 7th Sense Research Celebrate Major Wins at the 2026 ARF David Ogilvy Awards

Celebrating Recognition: Come Near and 7th Sense Shine at the 2026 ARF David Ogilvy Awards

In a remarkable achievement that highlights the power of storytelling and connection, Come Near, in collaboration with 7th Sense, a subsidiary of Radius Insights, garnered prestigious awards at the 2026 ARF David Ogilvy Awards held in New York. The campaign titled "He Gets Us" received the Gold award for Cultural Fluency and the Silver award for Social Responsibility, marking a significant milestone for faith-centered initiatives within the marketing landscape.

Recognizing Cultural Fluency and Social Responsibility

The David Ogilvy Awards are known for celebrating campaigns that utilize in-depth research and understanding of human emotions to create impactful results. This year, the focus on Cultural Fluency honors the ability to authentically connect with diverse communities, while the Social Responsibility award signifies the use of marketing strategies that foster positive societal change.

"Come Near's mission is to draw individuals closer to the authentic teachings of Jesus, and that journey starts with actively listening to people's stories and experiences," said a representative from Come Near. The organization emphasizes its commitment to understanding the emotional landscapes of people who are spiritually curious but may feel apprehensive toward traditional religious institutions.

Insights from Comprehensive Research

To support the He Gets Us campaign, 7th Sense conducted extensive research that involved over 100,000 online conversations and a national survey involving 5,000 U.S. adults, as well as focus groups and ethnographic studies. The research revealed that approximately 27 million Americans are open to exploring spirituality and the teachings of Jesus, yet many feel disillusioned by institutionalized religion due to past negative experiences.

The insights obtained influenced the campaign narrative, allowing Come Near to effectively address the curiosity and emotional hesitations of their target audience. By framing the conversation around the question, "What if there's more to life than more?" the campaign aims to shift the focus from relentless pursuit of success to finding meaningful connections and truths.