Haier Unveils Its 2025 Flagship Television at the Australian Open in Melbourne Park

Haier's Flagship M96 Series TV at the Australian Open 2025

As excitement builds for the upcoming Australian Open, Haier has officially revealed its role as the official TV and home appliance partner for the prestigious tennis tournament from 2025 through 2027. The highlight of this partnership is the introduction of the M96 series, Haier's flagship television for 2025, which promises to elevate the viewing experience for tennis fans attending the event at Melbourne Park.

Starting on January 6, 2025, the Australian Open will kick off a thrilling three-week “tennis carnival”, and the M96 series will be on full display at Haier’s fan interaction booth. This series features the advanced QD-Mini LED technology, showcasing 4K resolution that is sure to captivate audiences throughout the tournament. With the help of HDR10+ and Dolby Vision IQ, viewers can expect superior picture quality, allowing them to catch every exciting moment of the matches.

One of the standout features of the M96 series is its AI Picture Quality Processor (AIPQ), specifically designed to enhance the viewing quality during sports events. This technology ensures exceptional clarity and vivid detail, even during high-tempo matches where every second counts. The low-reflection screen technology further minimizes glare, ensuring that viewers enjoy crisp, accurate colors even under the bright Melbourne sun.

In addition to remarkable visual quality, the M96 series also provides an immersive sound experience. Enhanced with KEF audio technology and AI vocal separation, the television delivers an ultra-smooth audio experience, immersing fans deeply into the atmosphere of the game.

For gaming enthusiasts, the M96 series is tailored to enhance console gaming performance, with an optimized gaming mode that heightens player engagement. Fans not only enjoy high-stakes matches but can also immerse themselves in interactive tennis games while at the venue, sustaining the excitement.

The design of the M96 series is another factor that distinguishes it. Sporting a minimalist aesthetic with a full-display design and a zero-gap structure, the ultra-thin TV can seamlessly integrate into any setting, whether mounted on a wall or displayed on a stand. Available in sizes of 75, 85, and 100 inches, there is an option suitable for every viewing preference.

Haier aims to blend its innovative technologies with the rich culture of tennis, offering a unique brand experience to global audiences. By intertwining cutting-edge smart home technology with an interactive display at the Australian Open, Haier is poised to change how fans engage with their favorite sport. The synergy between Haier’s products and the electrifying environment of the tennis tournament aims to redefine the spectators' experience, making it more enjoyable and immersive than ever before.

Overall, Haier's M96 series signifies a leap forward in sporting events, allowing fans to enjoy the thrill of tennis in both sight and sound. As the anticipation for the Australian Open builds, so does the expectation for a remarkable viewing experience brought to life by Haier’s innovative technology.