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Diwali at Times Square: A Celebration of Culture and Unity

On November 9, 2025, Diwali at Times Square, presented by Procter and Gamble, marked a significant milestone with its 10th anniversary, transforming the bustling heart of New York City into a vibrant celebration of Indian culture and community spirit. This year’s theme, "Sammaan For All," brought together thousands of participants and spectators from across the globe, embracing the timeless values of hope and harmony inherent in the Festival of Lights.

A Spectacular Day Awaits

The event commenced with a dynamic display that filled Times Square with the colorful sights and sounds representative of India’s rich heritage. From the Diwali Bazaar, which created a lively hub for cultural activities and family-friendly experiences—including a dedicated Kids Zone—to the stunning performances during the "Colors of India" cultural showcase, where classical, folk, and contemporary art forms were celebrated, the spectacle was one to remember. Families, tourists, and community members alike gathered to witness performances that defined the essence of Diwali, steeped in artistry and storytelling.

As dusk fell, a moment of unity was experienced during the iconic Diya Lighting Ceremony. Here, the One Times Square Tower was illuminated, symbolizing the triumph of light over darkness as thousands watched in awe. This stunning visual moment was complemented by the high-energy "Light Up Times Square Concert," featuring an impressive lineup of artists who brought an electric atmosphere to the iconic venue.

Among the performers were:

• - Malkit Singh, known as the King of Bhangra, who thrilled the audience with his legendary hits.
• - Anjana Padmanabhan, a winner from Indian Idol Junior, showcased her stunning vocal talents.
• - Ashish Kulkarni, an Indian Idol finalist, captivated the crowd with his dynamic stage presence.
• - Penn Masala, the world's first South Asian a cappella group, provided a unique blend of Bollywood and Western music, enchanting listeners with their signature harmonies.

The concert brought together diverse communities, uniting families and friends in celebration well into the night, further solidifying the event's role as a unifying force in New York City.

Honoring Extraordinary Achievements

Earlier in the day, the festivities began with the prestigious "Sammaan For All Diwali at Times Square Awards Gala Dinner" held at Tribeca Rooftop 360. The event celebrated leaders and change-makers across various sectors, including philanthropy, medicine, and the arts. Some notable honorees included:

• - Hemanth Paranji for Outstanding Achievement.
• - Maneet Ahuja, recipient of the Pinnacle Award.
• - The Akshaya Patra Foundation, awarded for its philanthropic efforts.
• - Ruma Devi, recognized for empowering rural women, receiving the Sammaan Award.

These awards illustrated the event's commitment to not just celebrating culture but also recognizing those who contribute significantly to community development and social change.

Reflecting on a Decade of Success

In her remarks, Neeta Bhasin, the founder and producer of Diwali at Times Square, reflected on the incredible journey of the event over the past decade. She expressed immense gratitude towards sponsors, particularly Procter and Gamble and various community partners, and emphasized the ongoing commitment to youth empowerment through scholarships and community initiatives. Her powerful message, "Lights shine brighter when we shine together," resonated strongly throughout the event, symbolizing the unity this festival promotes.

The 10th anniversary of Diwali at Times Square represents not only a celebration of culture but also a historic milestone for North America’s Indian community. This year's event further unified cities such as Toronto, San Francisco, and New York, suggesting a bright future where light, culture, and identity continue to flourish together. As thousands of diyas and lights illuminated Times Square, the event underscored the importance of community, understanding, and the beautiful message of Diwali that transcends borders and backgrounds.