Michelob ULTRA to Deepen Soccer Fans' Experience at FIFA Club World Cup 2025

Michelob ULTRA Enhances Soccer Fan Experience for FIFA Club World Cup 2025

In a major announcement, Michelob ULTRA has declared its role as the Official Beer Sponsor of the FIFA Club World Cup 2025™. This exciting event, scheduled to unfold in the United States from June 15 to July 13, presents a unique opportunity for the brewery to further connect with soccer enthusiasts across the nation. As the fastest-growing beer brand in the market, Michelob ULTRA aims to offer fans unforgettable experiences whether they’re cheering from the crowded stadiums, in the comfort of their homes, or enjoying a night out at their local bars.

Unique Brand Experiences and Activations

As part of this sponsorship, Michelob ULTRA is committed to bringing the spirit and excitement of the tournament directly to fans through a variety of immersive brand experiences. The company plans to organize a series of engaging activations both on-premises and in-stadium that reflect the thrill and passion of soccer. Fans can look forward to tournament-themed packaging in retail locations, showcasing their support for the teams and players involved.

In a bid to amplify fan engagement, Michelob ULTRA is launching creative marketing campaigns featuring some of soccer's top stars, including its globally recognized ambassador, Lionel Messi. Marcelo Marques, Senior Vice President of Marketing for Michelob ULTRA, articulated this sentiment: “We are entering a golden age for soccer in the United States, and it is our privilege to unite beer and sports to create memorable moments for passionate fans.”