#Germany #Berlin #IFA 2026 #Potensic #ATOM 3

Potensic Unveils ATOM 3 at IFA 2026

On September 7, 2026, Potensic, a prominent global brand in lightweight camera drones, made its much-anticipated return to the IFA Berlin for the third consecutive year. This time, the spotlight was firmly on their latest release, the ATOM 3. Set against the inspiring theme of "SEE BEYOND," Potensic encouraged creators to push past traditional boundaries in visual storytelling.

Redefining Aerial Photography

With a design tailored for travel, outdoor adventures, and everyday creativity, the ATOM 3 weighs in at less than 249 grams, placing it within the EASA C0 category in Europe. This classification allows users to fly with minimal regulatory requirements, making it an accessible option for budding drone enthusiasts. The drone features a 1/1.3-inch sensor along with a dual focal camera capable of 48mm shots, providing flexibility for both sweeping landscape views and intricate close-ups.

What’s more, the ATOM 3 captures video in stunning 4K/60fps HDR, ensuring clear visuals across various lighting conditions. It boasts an impressive flight time of up to 40 minutes for the European variant, a video transmission range of 16 kilometers, and an AI Follow 2.0 feature, granting users the freedom to document their adventures from novel perspectives.

Rapid Adoption Across Europe

Since its launch on June 10, 2026, the ATOM 3 has rapidly gained traction in Europe. It climbed into the list of Amazon Germany's most popular new products within its first month and has garnered ratings of 4.6 stars or higher on Amazon markets across Europe. Notably, it has been featured in leading tech and drone-focused media outlets such as TechRadar, heise online, T3, and FlytPath, even securing a spot as one of the best drones for beginners according to Tom's Guide.

Available at a price point starting at €379.99, the ATOM 3 is distributed across Europe through major channels, including Amazon and leading retailers like MediaMarkt, Saturn, Allegro, bol, Alza, RTV EURO AGD, Digitec, and Kamera Express, as well as Potensic’s official store.

A Commitment to Innovation

Perry Yuan, Vice President of Potensic, emphasized the importance of the European market, stating, "Europe is our most significant market, and its high standards drive us to continuously improve as a global enterprise. Together with our retail partners, media collaborators, and creators, we aspire to empower more individuals to explore new perspectives, fly freely and film like professionals."

About Potensic

Founded in 2014, Potensic has revolutionized aerial imaging by designing lightweight camera drones that extend this capability to a wider audience. Today, their products are accessible in over 100 countries via prominent online channels and retail locations.

As Potensic continues to innovate, the ATOM 3 exemplifies their commitment to providing tools that inspire creativity and adventure. With the call to "SEE BEYOND," they invite all creators to break free from the conventional and discover the new era of storytelling through the lens of technology.