Yayoi Ken Higobashi Store Opens with a Fresh Look
The renowned Japanese set meal restaurant, Yayoi Ken, continues its expansion across Japan with the grand opening of its newest location in Higobashi, Osaka, set to welcome customers on February 24, 2026. Managed by Plenus Corporation, the new store embodies the stylish and elegant image of the brand, showcasing its commitment to high-quality dining experiences.
A Store that Embodies Tradition and Modernity
This newly designed location reflects Yayoi Ken's revamped brand image, first revealed in December 2023. The store features a new logo and symbol that beautifully integrates a modern aesthetic with traditional Japanese elements. The signage is contemporary yet respectful of its roots, while the use of noren (Japanese curtains) evokes a sense of warmth and welcome. The interior is adorned with wallpaper inspired by historical documents related to the origins of the brand’s name, “Yayoi Ken.” Each design choice has been carefully curated to create a refined atmosphere that resonates with the essence of Japanese dining.
Additionally, the restaurant offers a special “OKAWARI” station for customers to enjoy unlimited servings of rice, broth, and pickles—bringing a unique touch to the dining experience.
Location Details:
- - Address: 1-2-16 Edobori, Nishi Ward, Osaka 550-0002, B1F
- - Hours: 10:00 AM to 11:00 PM
- - Seating Capacity: 45
Distinctive Logo and Symbol
The design of the logo combines a clean, modern Mincho font that harmonizes beautifully with the Japanese language and English. This ensures that whether at home or abroad, diners will instantly recognize “Yayoi Ken.” The symbol is crafted from the letters “Y,” “Y,” and “I” of “YAYOI,” cleverly styled into a noren, while a handwritten “やよい” adds a personal touch, enhancing the traditional feel.
The logo’s colors, “Yayoi Red” and “Yayoi Wakakusa,” embody the passion for the future and the warmth of human connection. The red captures the spirit of a rising sun aiming for success, while the green symbolizes growth and renewal, reminiscent of spring’s first sprouts.
Tagline Inspiration
The tagline, “Precious to me. Today, good things,” encapsulates the brand’s philosophy. Yayoi Ken emphasizes the unique charm of meals born in Japan, aiming to spread happiness worldwide through delicious dining experiences.
A Commitment to Quality Ingredients
Every meal served is crafted with a focus on nutrition, utilizing fresh and seasonal ingredients. This commitment highlights the restaurant's dedication to providing not just meals, but moments that can uplift the spirits of diners.
Stay Connected with Yayoi Ken
Yayoi Ken also offers an official app for added convenience. Customers can check for new products and promotions, view menus, and find nearby locations. Direct ordering from delivery services like UberEats and Demaecan is available within the app, making it easier than ever to enjoy traditional Japanese meals at home. Users can collect stamps through mini-games, redeemable for coupons, providing customers with additional savings.
Explore more details through the official website, or download the app to start enjoying all that Yayoi Ken has to offer today!
More information here