#Japan #Tokyo #NTT DATA #Nissin Foods #BtoB Growth EXPO

BtoB Growth EXPO for Sales: The Future of AI in Sales

On September 16, a pivotal event for the BtoB sales landscape, the BtoB Growth EXPO for Sales, will take place, featuring industry giants such as NTT Data and Nissin Foods Holding. As businesses increasingly transition from a phase of merely adopting AI technologies to integrating them strategically into their operations, this conference aims to provide a platform for sharing practical insights and experiences from those who have navigated this complex journey.

Purpose of the Event

In today's evolving corporate climate, organizations are looking beyond the surface of AI application. The focus has shifted toward embedding these technologies into knowledge systems and achieving tangible results. Particularly within BtoB sales organizations, the challenge of transforming individual success patterns into collective organizational knowledge has emerged as a common objective. This conference is tailored to address that need, inviting representatives from major companies to discuss not just their successes, but also the learnings drawn from trial and error in their AI adoption journey.

Key Highlights of the Conference

1. Real Insights into AI Integration in Large Enterprises

Attendees will gain first-hand insights from key players in renowned organizations. NTT Data will share behind-the-scenes details of their 90-day AI integration experience, while Nissin Foods executives will recount their transformative organizational changes. These narratives include both polished success stories and the raw realities of overcoming obstacles during implementation.

2. Diverse Exhibitors Offering Essential Solutions

Numerous companies specializing in sales support tools will be present, covering a broad spectrum of challenges faced by sales organizations, including AI utilization, sales enablement, partner sales strategies, and data application solutions. Participants can directly explore practical strategies that address their unique needs based on insights gained from the sessions.

3. Networking Opportunities for Sales Leaders

Post-session, a 95-minute networking event will facilitate connections between attendees sharing similar challenges. This setting will allow sales leaders to exchange valuable insights and foster collaborations among peers committed to advancing their organizational capabilities.

Session Overview (Four Sessions Total)

1. NTT Data x MEDIUM: The Journey of 90 Days of AI Utilization

This session will address the critical question of whether AI agents can genuinely function in large sales teams. NTT Data and MEDIUM will share the outcomes of their 90 days of dedicated application, revealing successes and challenges encountered along the way. Presenters include Akihiro Homura from NTT Data and Shotaro Seki from MEDIUM.

2. LINE WORKS x Partner Prop: Building Effective Sales Partner Networks

This panel will focus on how to initiate the right systems and processes to enhance sales partner effectiveness. It will provide insights from those involved in establishing the LINE WORKS partner business, unveiling strategies essential for both initiating and expanding partner relationships.

3. Organizational Transformation Insights from Glico and Nissin Foods

Keisuke Koyabu from Bonchi Corporation will discuss his experiences in turning the struggling Office Glico into a profitable entity within a year. He will address the need for future-driven sales organizational transformation based on experiences across established and emerging business sectors.

4. GiXo x Sansan: Advancing Beyond Efficiency with AI

This session will delve into the significance of integrating organizational knowledge into AI applications for enhancing results. Led by key executives from GiXo and Sansan, it will outline strategies for synthesizing scattered internal data into actionable insights for sales enhancement.

Event Information

• - Event Name: BtoB Growth EXPO for Sales
• - Date: September 16, 2026, starting 2:30 PM with sessions beginning at 3:00 PM and ending at 8:00 PM.
• - Location: Shinagawa Grand Hall, Tokyo, Japan.
• - Cost: Free of charge.
• - Registration: Available via the official event website.
• - Organizer: Growth DX Corporation

For additional inquiries, please contact the Growth DX event office via email at [email protected].

Company Overview

Growth DX Corporation was established on October 2, 2020, under the leadership of CEO Eiki Tsutsui. The company specializes in BtoB growth support and event facilitation. Their mission is to enhance business outcomes through a variety of integrated services focusing on sales and marketing growth.