#Japan #Tottori #Living Comfort #Daito Kentaku

Introduction

In a significant move to understand residential satisfaction across Japan, Daito Kentaku Co., Ltd., headquartered in Minato, Tokyo, conducted an extensive survey. The results of this survey were recently revealed in the "Living Comfort Ranking 2026 for Tottori Prefecture" and the "Desired City Ranking 2026 for Tottori Prefecture." This survey marks one of the largest assessments of living satisfaction in the region. Let's dive into the findings from Tottori Prefecture.

Living Comfort Ranking Highlights

For the second consecutive year, Yurihama Town in Tohaku District has clinched the top position in the Living Comfort Ranking. This locale is strategically situated in the center of Tottori Prefecture, bordered by Tottori City to the east and facing the Sea of Japan to the north. Known for its picturesque coastlines and natural attractions, Yurihama boasts multiple swimming beaches and hot springs such as "Hawai Onsen" and "Togo Onsen." The town excelled in the survey particularly in terms of government services, securing the number one spot in this category, and ranked second in both traffic convenience and cost of living/rent.

Following Yurihama Town, Hoki Town in Nishi-kun comes in second, with Yonago City rounding out the top three. Yonago City is celebrated for its cultural vibrancy and urban amenities. Notably, Sakaiminato City made strides by entering the fifth position, attributed to its bustling fishing port noted for high catch volumes, making it a hotspot for both fishing industry activities and tourism.

The Living Comfort Ranking has accumulated data spanning five years, from 2022 to 2026, ensuring that each respondent’s feedback enhances the overall understanding of residents’ experiences.

Desired City Ranking Highlights

In a notable shift, the city of Osaka has emerged as the most desired place to live according to the latest ranking, climbing from last year's third place. Following closely are Tokyo's 23 wards and Okayama City, which sits in third place, reflecting the evolving preferences of residents. Concurrently, Yonago City and Kobe City share fourth place, maintaining their popularity among prospective movers.

An insightful finding from the survey reveals that 78.1% of participants expressed positive feelings about their current city, with a significant majority stating, "I have no particular desired city," and an additional 18.1% wishing to stay in their current location. This statistic speaks volumes about the general contentment of residents in their existing environments.

Respondent Insights

The survey encompassed a diverse demographic of 3,671 residents aged 20 and above in Tottori Prefecture, and was carried out by Macromill, Inc. The distribution of respondents showed a balanced male-to-female ratio with 47.9% men and 52.1% women. In terms of marital status, 39% were unmarried while 61% were married, highlighting various family dynamics among respondents.

The age distribution presented a broad spectrum, with participants from their 20s to 70s: 20s (13.5%), 30s (21.8%), 40s (24.1%), 50s (22.6%), 60s (14.4%), and 70s (3.6%). Such a demographic representation provides a comprehensive outlook on living conditions from various generational perspectives.

Survey Methodology

The survey was executed between February 10 and March 22, 2026, with online questionnaires distributed across the region. The Living Comfort Ranking evaluated residents' overall satisfaction scores, where satisfaction was rated using a scale from 100 points for extreme satisfaction to 0 points for extreme dissatisfaction.

The rankings aim to illuminate the strengths and weaknesses of cities within Tottori Prefecture and recognize areas that require improvement. The forthcoming years will be critical as Tottori continues to evolve, and residents’ feedback will shape the future development of these towns.

Conclusion

As we reflect on the insights from Daito Kentaku’s extensive survey, the data uncovers not only the favored locales but also the contentment and aspirations of residents within Tottori Prefecture. These rankings serve as a guiding light for policymakers and community leaders aiming to enhance living conditions and amenities across the region.

For more detailed insights, please refer to the official survey website and press release.