#Japan #Tokyo #EMOLVA #Seiichi Sakakihara #Pendle Tax

EMOLVA's Contribution to Tax Firms in Digital Marketing

In recent years, the landscape of communication between businesses and clients has drastically evolved due to the digital shift, primarily driven by social media platforms. To keep pace with these changes and fully support their clients, tax and accounting professionals must not only manage numbers but also deepen their engagement through smart use of social media.

Seiichi Sakakihara, the CEO of EMOLVA and chief web marketing advisor for VANJUS, recently held a seminar focused on the latest trends and strategies of social network services (SNS) tailored for Pendle Tax Corporation. The event underscored the growing expectation for tax professionals to provide holistic business advice that encompasses not only finance but also effective marketing through digital channels.

The Need for Adaptation

The move to digital is not just a trend but a necessity. Many entrepreneurs express their desire to leverage social media for business growth but feel overwhelmed and lack the know-how regarding effective operation. Sakakihara emphasized that by adopting a proactive approach to understanding SNS marketing, tax professionals can distinguish themselves from their peers.

Sakakihara’s lecture highlighted how tax firms can utilize social media to cultivate trust and build lasting client relationships. Informative and timely content about tax reforms and budgeting strategies can captivate potential clients, leading them to seek services in the future. Moreover, tax accountants who navigate these digital platforms can provide tailored advice that resonates with their clients’ specific industries and conditions.

Learning with Purpose

One of the critical takeaways from Sakakihara’s presentation was the idea that tax professionals need to learn about SNS to provide better support to their clients. Often, clients lack the knowledge to effectively use social media and are unsure about how to communicate their message effectively. By addressing these fundamental questions, tax accountants can offer strategies that extend beyond traditional financial advice.

For instance, if a firm can guide its clients on how to attract customers through social media or devise a compelling brand strategy, they can significantly influence business performance, thereby strengthening the professional relationship.

This trend is especially relevant with the rise of a younger generation of entrepreneurs who are increasingly choosing advisors based on their online presence. In practice, clients often look at a firm’s social media output when selecting a tax consultant, making it crucial for these professionals to present their services and expertise effectively online.

Seminar Highlights

The seminar covered a variety of topics, including:

• - The evolution of media from traditional to digital platforms.
• - Understanding the current social media landscape: trends and influences.
• - Practical applications of effective SNS strategies.
• - Utilizing SNS for recruitment and marketing.
• - Insights into platforms like TikTok, Instagram, YouTube, and X (formerly Twitter) to maximize engagement and reach.

The overarching goal was to arm professionals from Pendle Tax Corporation with the tools and knowledge necessary to thrive in today’s digital-centric environment. By reinforcing the importance of social media strategies, they can stay relevant and impactful in their advisory roles.

About Seiichi Sakakihara

Seiichi Sakakihara is a well-regarded figure in the field of SNS marketing. After completing his studies at Tokyo University of Science, he began his career at CyberAgent as an infrastructure engineer before transitioning to social games. In 2015, he founded EMOLVA, focusing on comprehensive SNS marketing strategies.

With a social media following of over 500,000, Sakakihara has provided his services to over 500 companies, spanning startups to large enterprises and governmental entities. His high-profile collaborations and insights into current marketing trends highlight the importance of digital strategy in today’s business environment.

Conclusion

As the world becomes more interconnected via digital channels, it is crucial for tax and accounting professionals to adapt and integrate social media into their consultancy practices. The insights shared by Seiichi Sakakihara during the seminar serve as a foundational step in that direction, guiding firms like Pendle Tax Corporation to not only understand their clients better but to also enhance their overall business strategies.