#USA #New York #Good Traffic #rideshare advertising #mobilads

Good Traffic: A New Era in Rideshare Advertising

In an exciting announcement, mobilads has officially changed its name to Good Traffic. This shift, revealed on October 7, 2025, marks a significant transformation within the company as it aims to strengthen its position in the rideshare and out-of-home (OOH) advertising markets. The rebranding is not just cosmetic; it signifies the rapid growth and evolution of the company since its inception in 2017.

A Reflection of Growth

Good Traffic has witnessed impressive success over the years, launching over 400 unique advertising campaigns and collaborating with more than 75 Fortune 1000 clients. The rebrand reflects the company's mission to concentrate on bespoke, eye-catching rideshare advertising strategies that create memorable impressions. ''This rebrand is more than a new name,'' observed CEO Craig Cook. ''It encapsulates our expansion into dynamic, design-oriented advertising solutions and our commitment to leading innovation in transit and OOH advertising."

This progressive approach is not just about changing the name. It involves a complete overhaul of how the company interacts with advertisers and the public, ushering in an era where creativity and customization play a pivotal role in advertising strategy.

Innovative Advertising Solutions

Good Traffic is set to deliver state-of-the-art digital features that significantly enhance campaign experiences for brands and target audiences. The company emphasizes the importance of creativity, suggesting that the essence of a successful campaign lies in its alignment with the client's brand identity. Good Traffic is famous for delivering tailored activations that captivate and engage, effectively creating buzz around each client’s offerings.

''Creating ‘good traffic’ means customizing campaigns at scale with creative elements that perfectly align with our partner brands’ identities, right down to the vehicles operating in the campaigns,'' explained Cook. Each campaign will now be powered by real-time data analytics, giving advertisers the tools necessary to measure performance accurately. With guaranteed impressions, advanced heat maps, and a comprehensive reporting dashboard, clients will be better equipped to evaluate the effectiveness of their advertising strategies.

Transformative Impact of Fleet Advertising

One of the key drivers behind Good Traffic’s popularity is the dynamism of its advertising format. As Cook succinctly puts it, “The vehicles act like mobile billboards, ensuring your brand reaches its audience wherever they may be, sparking conversations along the way.” This innovative advertising model aims to engage consumers in real-world settings, creating impactful touchpoints that resonate with the public.

This rebranding journey is a testament to the ever-evolving landscape of advertising, particularly in the rideshare sector, where mobility and visibility intersect. Good Traffic's new branding signals a commitment to pushing boundaries, changing how brands share their narratives in an increasingly mobile-driven marketplace.

About Good Traffic

Good Traffic, formerly known as mobilads, is a pioneering advertising company specializing in rideshare car wraps. Founded by Craig Cook and Niels Sommerfeld in 2017, the organization seeks to transform the interaction between brands and consumers through impactful OOH campaigns. By focusing on flexible, movement-oriented advertising solutions, Good Traffic positions itself as a leader in innovative rideshare marketing. For additional information and to explore their range of services, visit www.goodtraffic.com.

Contact Info:
Niels Sommerfeld,
COO and co-founder
Email: [email protected]
Phone: 919-623-7031