Naoya Kanasaka Takes the Helm at Money Forward Home, Inc.
Naoya Kanasaka Takes the Helm at Money Forward Home, Inc.
Money Forward Home, Inc. announced the appointment of Naoya Kanasaka as its new President and CEO, effective from August 1, 2025. This transition aims to strengthen the company's management structure and accelerate its initiatives to deliver greater value to users. The previous CEO, Yosuke Tsuji, will transition to the role of Vice Chairman.
Aiming for Enhanced Financial Solutions
With the motto "Let's move our finances forward, making it more personal," Money Forward Home is committed to accelerating its business growth. The company initially started its operations in December 2024 as a joint venture with Sumitomo Mitsui Card Company, carrying on the personal finance service legacy of Money Forward, Inc. Their flagship service, Money Forward ME, has already surpassed 17 million users (1), enabling countless individuals to manage their finances more effectively.
Kanasaka, who previously served as CFO and Group CSO at Money Forward, Inc., has played a crucial role in driving the company's growth thus far. His leadership is expected to propel new services that simplify financial challenges and allow users to spend in ways that match their lifestyles.
Money Forward ME is a service focused on visualizing financial data, aiding users in better managing their income, expenses, and savings. As Kanasaka steps into his role, he expresses a strong commitment to fostering an environment where innovative financial solutions can thrive.
(1) The user count refers to the total downloads of the Money Forward ME app and registrations on the web.
Insights from Kanasaka's Note
In connection with his new appointment, Naoya Kanasaka has shared his thoughts and future goals in a dedicated article on the official Money Forward Home note. Readers are encouraged to visit the link below for deeper insights into his vision:
Kanasaka's Background
Kanasaka graduated from the University of Tokyo in 2007. He started his professional career at Goldman Sachs in both Tokyo and San Francisco, specializing in cross-border M&A and fundraising advisory, particularly in the technology and financial sectors. He joined Money Forward in 2014 and was appointed as a director in 2017. In addition, he is the founding partner of the HIRAC Fund under Money Forward Ventures, established in May 2020. Kanasaka's leadership as President positions him at the forefront of Money Forward Home's future strategies.
Management Structure Changes
The following management changes will take effect starting August 1, 2025:
| Name | New Role | Previous Role |
|---|---|---|
| ------ | --------- | ---------- |
| Yukihiko Onishi | Chairman | Chairman |
| Yosuke Tsuji | Vice Chairman | President |
| Naoya Kanasaka | President | Director |
| Takayoshi Ikeuchi | Vice President | Vice President |
| Tomohiko Kimura | Vice President | Vice President |
| Shunjiro Tsukamoto | Director | Director |
About Money Forward Home, Inc.
Company Name: Money Forward Home, Inc.
Location: 3-1-21 Msb Tamachi, Shibaura, Minato-ku, Tokyo, 21F
President: Naoya Kanasaka
Establishment: August 2024
Business Focus: Development and provision of personal finance management services
Website: Money Forward Home Corporation
Main Service: Money Forward ME: www.moneyforward.com/me
All company names and product/service names mentioned are trademarks or registered trademarks of their respective owners.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.