Experience the Vibrancy of Intangible Cultural Heritage in China on CCTV

Discover China's Cultural Heritage

The recent launch of "Intangible Cultural Heritage in China" on CCTV marks a significant step in highlighting the rich tapestry of China's cultural legacy. Jointly presented by China Media Group (CMG) along with the Ministry of Culture and Tourism of the People's Republic of China, this pioneering series promises to engage audiences and reignite interest in the country’s vibrant traditions.

As part of its mission to blend tradition with modernity, the series takes viewers on an immersive journey through China's ancient and contemporary cultural landscape. Each episode highlights how age-old practices are redefined and celebrated in today’s dynamic environment.

Captivating Episodes

One of the key episodes showcases Shandong province, where the host, Long Yang from CMG, guides viewers through the historic city of Langya in Linyi. He is joined by esteemed guests, including Shan Jixiang, the president of the Expert Committee of the Academy of Cultural Relics of China, and renowned actress Kara Hui. This collaboration sheds light on the rich cultural heritage of Shandong, featuring traditional craftsmanship demonstrations, immersive workshops, authentic culinary experiences, as well as a historical exploration of the famed Qi and Lu territories.

This compelling program infuses life into heritage through the lens of the present. Audience members are treated to a vivid array of cultural practices that have evolved while preserving their historical significance. The emphasis on how these traditional elements catalyze the growth of modern tourism is particularly noteworthy. The series doesn’t merely celebrate the past; it highlights how integrating the preservation of heritage into contemporary lifestyles can strengthen local economies and enhance community engagement.

Accessibility and Availability

For those interested in catching the latest episode, it airs on CCTV-1 at 8:00 PM on December 21, 2024. The exclusive broadcast can also be accessed online at www.yangshipin.cn, making it easier for viewers from all over to connect with China's cultural roots.

A Tribute to Master Craftspeople

Each episode dedicates time to honor master artisans who uphold the traditions of their crafts. These skilled individuals serve as a bridge between the past and present, showcasing the art of craftsmanship that defines much of China's cultural identity. Their stories and skills not only enrich the viewing experience but also inspire future generations to appreciate and sustain these vital traditions.

Through engaging storytelling and visuals, "Intangible Cultural Heritage in China" seeks to cultivate a deeper understanding of how cultural heritage shapes our lives and continues to influence modern practices. The series embodies CMG's pledge to foster a greater appreciation for cultural diversity through relatable and educational content.

In conclusion, this remarkable series not only captures the essence of China's intangible cultural heritage but also invites viewers to explore how these age-old traditions are interwoven with the threads of modernity. Don't miss out on a chance to witness this enchanting blend of the past and present—tune in and celebrate with us!