#Japan #Advertising #Shibuya #PRIZMA #Consumer Psychology

Understanding the Change in Advertising Effectiveness

In today's rapidly evolving digital landscape, many marketers feel lost and frustrated. Rising costs per acquisition (CPA) and stagnant response rates, despite various creative attempts, signal a concerning trend. However, the root cause may not lie in individual marketing skills or creativity but rather in outdated paradigms that have persisted since the Showa and Heisei eras. The notion that simply placing ads in high-visibility spaces guarantees sales has become an illusion of the past.

The Release of PRIZMA's Latest Insights

To address this challenge, PRIZMA has launched a comprehensive report titled "Why Advertising Isn’t Working? The Winning Formula in Today's Era". This document fuses up-to-date consumer psychology with unique research techniques, providing practical insights to enhance advertising strategies.

Download the Free Report Here

The Fallacy of Traditional Advertising Techniques

Why are conventional methods of advertising becoming less effective? Many marketers mistakenly believe that exposure alone equates to communication. Our report delves into the fundamental reasons for ineffective advertising from a scientific perspective, highlighting several key factors:

• - Information Overload: Nowadays, individuals process the equivalent of a lifetime of information from the Heian period in just one day. This sheer volume overwhelms the audience, making it challenging for any single message to resonate.

• - Brain's Automatic Filtering: Human brains naturally filter out information they deem irrelevant, resulting in a 99.9% forgetfulness rate. Consequently, most marketing messages go unnoticed.

• - Banner Blindness: Users unconsciously ignore spaces where ads typically appear. This leads to a state where ads aren't just overlooked; they become practically invisible to the viewer.

• - Limitations of Cookie-Based Targeting: As consumers grow more averse to being tracked, traditional targeting practices falter, hindering effective advertisement placements.

These barriers cannot be overcome merely with budget increases or tenacious attitudes. Instead, innovative advertising designs, which consider the brain's filtering mechanisms, are crucial.

Insights from the Report

The report unveils the "Research Ad" method—a new proprietary approach focused on systematically breaking through cognitive filters to engage latent consumers effectively. Key insights include:

• - Generational Shifts in Information Channels: A transition from searching (using search engines) to discovery (using tags and AI) reflects how modern users curate and consume content.

• - Mechanics of the Research Ad: It explores why traditional surveys prompt users to actively engage and connect personally to the content.

• - Exceptional Targeting Accuracy: Leveraging a foundation of over 15.2 million monitors, it enables targeting based on income, occupation, and even personal interests, dramatically enhancing campaign effectiveness.

• - Comparison with Other Methods: Clear differences in cost per reach and targeting precision when juxtaposed with listing and social media ads.

These points encapsulate just a fraction of the insights from the report, aimed at empowering marketers to redefine their strategies.

A Transformative Goal

Upon reading this document, you'll be equipped to articulate why previous efforts led to poor results. You’ll learn to:

• - Prevent unnecessary budget waste on ineffective ad distributions.
• - Shift from intrusive tracking to making valuable, user-friendly proposals.
• - Move beyond competing for visible consumers and instead access less saturated latent markets.

Use this report as a new rulebook for navigating the challenges of an age where advertisements are often overlooked.

Download the Free Report Here

About PRIZMA

Established in 2024, PRIZMA offers an integrative suite of PR services from research and planning to outreach. By combining research expertise, content creation, and media relations, we provide comprehensive promotional strategies to suit your needs. Our services include:

• - Brand consulting
• - Content marketing
• - Online customer acquisition
• - Media PR representation

We have a solid track record, including more than 50 media placements through our proprietary surveys. Explore how our dynamic approach to public relations can transform your promotional efforts by visiting PRIZMA.