Hisense Reconfirms its Dominance in Global TV Market for 2024
Hisense's Impressive Market Performance in 2024
Hisense, a leading global brand in appliances and consumer electronics, has marked its competitive territory once again in the worldwide television sector. As reported by Omdia, Hisense's total worldwide sales of televisions reached an impressive 29.14 million units in 2024, capturing a significant 14% share of the global market. This achievement has solidified Hisense's position as the world's second-largest television manufacturer from 2022 to 2024, making it the only company in the industry to maintain consistent growth for seven consecutive years.
Dominant in Large Screen Segment
Hisense continues to reign supreme in the large-screen TV market, boasting a 19.8% share of sales for televisions 75 inches and larger. Moreover, the brand holds a commanding 30.3% market share in the ultra-wide TV segment, achieving a remarkable 58.8% share for models exceeding 100 inches. According to market research from GFK and Circana, Hisense televisions are now the preferred choice in markets like Japan, Australia, South Africa, and Slovenia.
Innovation and Customer-Focused Technology
The secret behind Hisense's ongoing success in such a fiercely competitive market lies in its commitment to user-centered technology and top-notch quality. At the forefront of Hisense's innovation is the LED TriChroma 116-inch TV, representing the pinnacle of the brand's display technology. This model is equipped with advanced local dimming RGB technology and features the Hi-View AI Engine X. This system employs AI-driven functionalities such as AI Peak Brightness and AI RGB Local Dimming to ensure real-time adjustments for stunning and lifelike images.
For Hisense, artificial intelligence serves as the engine of innovation, enhancing not only the visual experience but also promoting energy efficiency. The brand's unwavering dedication to innovation and customer satisfaction has fortified its leading position in the global television market.
Future Growth and Market Standards
With a promise of leveraging cutting-edge technology and strategic partnerships, Hisense is committed to further enhancing the viewing experience and setting industry standards. As the company looks ahead, it is well-positioned to sustain growth while remaining a top choice for consumers around the globe.
About Hisense
Hisense is a prominent global brand in the appliance and consumer electronics sector. According to market analytics from Omdia, Hisense ranked second globally for total television sales between 2022 and 2024 and led the market for TVs over 100 inches in 2023 and 2024. The company has rapidly expanded its operations to over 160 countries and specializes in multimedia products, home appliances, and intelligent computing information.