Rising Budgets for Mother's Day Gifts in 2025 Amid Economic Challenges

As Mother's Day approaches in 2025, the need to express gratitude to mothers persists, even as economic inflation continues to challenge budgets. According to an annual survey conducted by Hibiya Kadan, a prominent floral company in Japan, an increasing number of individuals are willing to spend more than 10,000 yen on gifts for Mother's Day, marking a notable trend over the past three years.

Survey Results Overview

The survey, titled "Mother's Day Givers and Receivers 2025," revealed interesting insights into consumer preferences and spending habits. Here are some highlights:

- Spending Patterns: While over 50% of respondents plan to spend less than 5,000 yen, the percentage of those considering a budget of 10,000 yen or more has risen to 9.0%, which is the highest in the last three years. This represents a growing inclination to allocate larger budgets for gifts, indicating that despite rising prices, consumers are willing to invest in meaningful presents for their loved ones.

- Preferred Gifts: The survey found that flowers are by far the most cherished gifts among recipients, with 62.4% expressing that they would be happiest receiving flowers for Mother's Day. Notably, nearly 75% of givers plan to send flowers, either as standalone gifts or in combination with other items.

- Flower Type Preferences: Both gifts given and gifts appreciated lean heavily towards flower arrangements that can be displayed without the need for a vase. This trend highlights the convenience factor and the desire for attractive, low-maintenance floral gifts.

- Communicating Gratitude: Emphasizing the importance of face-to-face communication, 55.4% of givers plan to express their gratitude in person, reinforcing the value of personal connections during this annual celebration. Similarly, 59.0% of recipients prefer receiving appreciation through direct interaction.

- Sustainability Concerns: An emerging trend is the conscious choice of ethical gifts. The survey revealed that about 68.6% of givers are interested in gifts that reflect sustainable practices. These preferences include environmentally friendly packaging and gifts that can be enjoyed over time, indicating a significant awareness of sustainability in the floral gifting space.

Conclusion

As Mother’s Day 2025 approaches, it’s evident that even against the backdrop of economic pressures, people's commitment to meaningful gifting remains strong. The elevation in average spending, the enduring popularity of flowers, and the increasing awareness of ethical gifting suggest a shift toward celebrating mothers in a more thoughtful and environmentally considerate manner. In this evolving landscape, one thing is clear: the tradition of honoring mothers with beautiful flowers and thoughtful gifts continues to thrive.

As we draw closer to the special day, consumers are encouraged to consider not just the monetary value but the emotional sentiments that accompany their gifts. Whether through a heartfelt floral arrangement or an experiential gift, the essence of Mother's Day remains deeply rooted in appreciation and love.

With the results from the Hibiya Kadan survey shedding light on these emerging trends, it’s a perfect reminder for us all to prioritize connections and gratitude this Mother’s Day, choosing gifts that resonate emotionally and ethically.