Pelican Intl Inc. Marks a New Era with Acquisition of Pelican International and Confluence Outdoor

Pelican Intl Inc. Marks a New Era with Acquisition

In a significant move for the paddlesport industry, Pelican Intl Inc. has announced the successful acquisition of key assets from Pelican International Inc. and Confluence Outdoor Inc. This acquisition, which took place through a court-approved Sale and Investment Solicitation Process (SISP), signifies a fresh start for the newly formed entity, led by former Pelican President and CEO, Danick Lavoie.

A New Chapter Begins

Pelican Intl Inc. will operate without GSI Outdoors, marking a strategic shift in its business operations. With the leadership team consisting of experienced executives including Frederic Guay and Guy Prenevost, the company is set to initiate a path toward renewed growth and innovation. A diverse group of private investors, including prominent figures like Vincent Chiara and Marc Varadi, has joined forces with management to ensure stability and long-term success in the paddlesport market, which has seen fluctuating demands and challenges in recent years.

Unification of Operations

With the acquisition comes the integration of Confluence Outdoor Inc. into the new Pelican Intl USA Inc. This unification aims to streamline operations across North America, effectively consolidating production and marketing efforts. The iconic paddlesport name, Confluence Outdoor, will serve as the primary online marketplace, ensuring better accessibility for consumers and improved business relations with retailers and independent dealers. This strategic shift underscores the company’s commitment to enhancing customer experience by simplifying transactions and improving product accessibility.

Commitment to Stakeholders

Pelican Intl Inc. has expressed sincere gratitude to its employees for their resilience and dedication during the transition. Despite facing market challenges and navigating complex legal proceedings under the Companies' Creditors Arrangement Act (CCAA), the workforce's commitment has been pivotal in maintaining operational performance.

To its customers, the company emphasizes a steadfast dedication to innovation and product excellence in paddlesports. The rich portfolio features beloved brands like Pelican, Wilderness Systems, Dagger, and Perception Kayak, reflecting Pelican Intl Inc.'s ambition to cater to enthusiasts at all levels while expanding its presence in both retail and online channels.

Vision for Future Growth

Looking ahead, Pelican Intl Inc. plans to solidify its leadership in the paddlesport industry through strategic partnerships and acquisitions. The company's robust manufacturing capabilities based in Canada and the United States position it to support both its products and external brands seeking complex manufacturing solutions.

Danick Lavoie shares optimism about this new phase, highlighting the strength of the Pelican brand and the dedication of its teams and investors. He notes that despite past market volatility, the company has built solid performance metrics and valuable relationships with its retailers.

The Road Ahead

This acquisition serves as a testament to the lasting strength and resilience of Pelican's legacy. With continued focus on product innovation and community engagement, Pelican Intl Inc. aims to inspire paddlers around the world while effectively meeting the evolving needs of outdoor enthusiasts.

As the company starts this new journey, stakeholders can look forward to a reinvigorated Pelican Intl Inc., armed with a clear vision for the future and a commitment to disrupting the paddlesport category through innovation, collaboration, and exceptional product offerings.