#Sustainability #Austria #VEOCEL™ #Lenzing #Wuhan, Miami

Lenzing's VEOCEL™ Champions Sustainable Innovation at IDEA25 and CIDPEX

At two of the industry’s most influential trade shows, CIDPEX in Wuhan, China, and IDEA25 in Miami, Florida, Lenzing's flagship brand, VEOCEL™, emerged as a front-runner in promoting sustainable innovations for personal care and hygiene products. Both events served as a platform for VEOCEL™ to emphasize its commitment to eco-friendly fibers, encouraging manufacturers and brands to rethink their approach toward single-use products.

A Commitment to Environmental Responsibility

Lenzing's VEOCEL™ offers Lyocell fibers crafted from sustainably sourced wood, a renewable resource that provides manufacturers with a viable alternative to fossil-based synthetics. These biodegradable fibers are produced using a closed-loop process that minimizes environmental impact while ensuring low emissions to air and water. Through this innovative approach, VEOCEL™ aims to unlock new possibilities for companies striving to develop high-performing and responsible single-use products.

“We believe that care begins within — from the ingredients we choose to the effects we have on our planet,” remarked Rohit Aggarwal, CEO of Lenzing Group. “By presenting our VEOCEL™ Lyocell fibers at CIDPEX and IDEA25, we're showcasing how sustainable innovation and ingredient transparency can usher in a new era of responsible product development.”

Understanding Consumer Values

Today's consumers are more discerning than ever. They seek not only quality but also transparency regarding the ingredients in the products they use. Miray Acar, Head of Global Marketing & Branding at the Lenzing Group, echoed this sentiment: “At VEOCEL™, we recognize the importance of ingredient transparency. We take pride in providing a cellulosic solution that helps brands make responsible choices aligned with their customers’ values.” This initiative fosters a connection between brands and consumers, emphasizing sustainability and care.

Formation of the 'Circle of Trust' Alliance

At CIDPEX, VEOCEL™ celebrated the establishment of the 'Circle of Trust' Alliance, which includes strategic partners like Nbond, Kingsafe, Baoren, and Jianghua. This collaboration underscores a unified commitment to advancing responsible nonwoven products. Furthermore, Lenzing's Fiber Identification System promotes traceability and ingredient integrity. As a result, brands and consumers alike can feel confident that the materials in their hygiene and beauty products are not only clean but also environmentally sound.

Transforming Single-Use Applications

Lenzing’s VEOCEL™ Lyocell fibers are designed to cater to various applications in the hygiene market, from personal care wipes to feminine hygiene products. By opting for sustainable fibers, brands can respond to the growing consumer demand for eco-friendly products without sacrificing performance.

In conclusion, Lenzing's VEOCEL™ is pioneering the shift toward sustainable ingredient sourcing and product development in the hygiene industry. Through innovation, collaboration, and a commitment to transparency, Lenzing is poised to reshape the future of personal care and hygiene with the offer of products that align with both human and environmental well-being. Explore more about how VEOCEL™ Lyocell can transform your brand's sustainability targets at www.veocel.com.