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Pepsi® Revitalizes Football Spirit with 'Refresh The Game'

In a compelling showcase of sporting heritage, Pepsi® has launched its latest global campaign titled "Refresh The Game". This campaign brings together legendary football stars from various generations, uniting them in a spectacular display of talent and nostalgia. Featuring prominent figures like David Beckham, Pelé, and Ronaldinho alongside contemporary icons such as Lauren James and Caroline Graham Hansen, this initiative aims to celebrate the rich history of football while inspiring the next generation of players.

Pepsi's campaign highlights the evolution of women's football, which has seen unprecedented growth, and the company’s commitment to supporting this dynamic sport presents a monumental message. With star players, including Alexia Putellas, Farah Jefry, and Leah Williamson, the campaign encapsulates a powerful message of breaking barriers and rewriting narratives in sports.

The film begins with an engaging press conference featuring today's stars, as they are magically transported through time to relive pivotal moments in Pepsi's football advertising history. The first scene features Alexia Putellas joining Pelé on the field, reviving iconic moments from the past, specifically referencing the legendary 1974 Pepsi commercial. Their on-screen connection underscores the enduring influence of Pelé's legacy, and Putellas expresses her admiration for the late football legend. "Playing with Pelé in even a fictional setting was an unimaginable dream that came true for me," she shares.

Following this nostalgia, the movie transitions to a vibrant scene reminiscent of Pepsi's 2005 classic advertisement, "Surfers." In this iconic beach setting, Graham Hansen and Ronaldinho showcase their football trickery, effortlessly passing the ball while defying gravity. Their playful interaction is sure to resonate with fans, as Leah Williamson makes a dramatic entrance with an awe-inspiring strike towards a Pepsi cooler, perfectly encapsulating the joyous essence of football.

The engagement with past legends is designed not just for entertainment but also to ignite passion in young athletes everywhere. The campaign emphasizes the importance of mentors in sports development and aims to inspire youth that they, too, can achieve greatness on the field. The Pelé Foundation echoes this sentiment, supporting initiatives that uplift young talents globally, reiterating that football is a sport for everyone.

As the film progresses, David Beckham returns in a nostalgic nod to the Wild West advertisement from 2003, where he humorously interacts with today's players. Lauren James’ excitement is palpable as she reminisces about her childhood impressions of Pepsi's iconic campaigns. "It is a dream come true to share the field with both past legends and future stars," James remarked, emphasizing the thrilling experience of being part of something so significant.

Senior Marketing Director at Pepsi, Cathy Graham Kidd, states, "The 'Refresh The Game' film pays homage to football legends of the past while recognizing the stars who shape the game today. We're dedicated to advancing the future of women's football and fostering a community that challenges norms to create excitement and change."

Pepsi has been an integral force within football culture for the past fifty years, consistently reinventing itself while promoting pivotal moments in sports history. This latest initiative encapsulates that essence, looking toward a future filled with football potential. Athletes worldwide, from established icons to rising stars, are joining forces with Pepsi so that their stories can inspire countless others. The brand has also made a landmark commitment to supporting UEFA Women's Football until 2030, marking a significant investment in the future of women's sports.

Fans can stay connected by following Pepsi's channels across platforms like X (Twitter), Instagram, and Facebook for the latest updates and exciting content from the campaign as it unfolds. With this latest venture, Pepsi is not just about refreshing drinks but rekindling the spirit of football across generations, ensuring that the next fifty years will be as remarkable as the last.