myWHY Agency Triumphs at PR Daily's 2025 Content Marketing Awards for Purpose-Driven Campaign

myWHY Agency Triumphs at PR Daily's 2025 Content Marketing Awards

In a significant achievement for both the agency and the purpose-driven marketing community, myWHY Agency was awarded in the Purpose-Driven Campaign category at PR Daily's 2025 Content Marketing Awards for their outstanding work on the Project #BeKind initiated for Natracare. This event marked a gathering of industry leaders at the Yale Club in New York City on September 25, 2025, where they celebrated exemplary campaigns and driving forces within the field of content marketing.

myWHY Agency, a gluten-free, Black-owned, all-women-led PR powerhouse based in Chicago, founded in 2016, specializes in supporting mission-centric brands and progressive business leaders. Their commitment to impactful storytelling and brand strategy has cemented their reputation as a leading voice in public relations and integrated marketing.

Emerald-Jane Hunter, the founder of myWHY Agency, articulated the agency's dedication to working with clients poised to instigate meaningful change in their respective industries. Natracare, which pioneered the eco-friendly period care market since 1989, represents a brand that resonates with such values. The #BeKind campaign was designed to empower consumers to make informed choices regarding period products, emphasizing eco-awareness and health consciousness in everyday purchasing decisions.

The Project #BeKind campaign was not just another marketing initiative; it represented a two-year commitment to transform how individuals perceive period care. Through strong narratives and engaging digital content, the campaign fostered a community that prioritized health-conscious and sustainable products. This innovative approach incorporated cross-channel strategies that effectively connected with audiences and advocated for safer period care options.

Dayna Simms, VP of Client Services at myWHY, elaborated on the campaign's success, highlighting the importance of storytelling combined with strategic engagement to garner community support and awareness. This multi-faceted approach contributed to establishing Natracare not merely as a product, but as part of a larger movement towards environmental responsibility and personal well-being.

PR Daily's Content Marketing Awards recognized a wide array of exemplary works this year, from brand storytelling to thought leadership, underscoring the adaptive nature of the industry and the myriad strategies that are being employed. Brendan Gannon, a senior marketing manager for the awards program, expressed his gratitude towards all participating campaigns, noting how myWHY's Project #BeKind stood out in a competitive field.

The recognition received by myWHY Agency serves as a testament to the power of branded storytelling when intertwined with social causes. It encourages other agencies and brands to consider the impact of their narratives and their responsibilities within the broader context of community engagement and environmental sustainability.

As myWHY Agency continues to build momentum, their model of integrating purpose-driven campaigns offers an inspiring blueprint for success in the content marketing landscape. Through initiatives like Project #BeKind, they invite other brands to take part in creating an impact that transcends product sales, aiming instead for eco-conscious and healthier living, while paving the way for future industry leaders eager to create a difference.

For more information about myWHY Agency and their future projects, you can visit their website at mywhyagency.com.