MikeWorldWide Appointed by OCVIBE to Manage PR for Massive Anaheim Project

MikeWorldWide Chosen by OCVIBE for Major Public Relations Role

In a significant development for the future of entertainment in Anaheim, California, OCVIBE has selected MikeWorldWide as their official public relations agency to manage communication strategies for its ambitious $4 billion entertainment district. This vast 100-acre area will encompass a blend of entertainment options, including restaurants, retail spaces, public parks, and residential units, along with the centerpiece, the renowned Honda Center.

The Vision Behind OCVIBE

OCVIBE aims to redefine the entertainment landscape by creating a walkable, inclusive destination that fosters strong community connections and cultural engagement. The project represents one of the most substantial undertakings of its kind in the nation, integrating live events, sports, and dining into a cohesive experience designed for modern lifestyles.

As the development progresses, MikeWorldWide will play a critical role in shaping public perception and fostering stakeholder engagement. Their extensive experience in launching high-profile destinations and cultural projects positions them uniquely to promote OCVIBE’s vision effectively.

Building Anticipation Before Opening

According to Michael Kempner, the founder and CEO of MikeWorldWide, this partnership is not merely about revealing what is being built; it is fundamentally about articulating the 'why' behind OCVIBE's development. “We're here to help OCVIBE earn its place in the market before the first venue opens,” he stated.

Much of the agency's efforts will focus on establishing early visibility and trust amongst potential visitors and the local community. By proactively engaging with various stakeholders, MikeWorldWide aims to create a sense of belonging and interest surrounding the OCVIBE project well ahead of its grand opening.

Strategic Communication Plans

Alisa Granz, Executive Vice President at MikeWorldWide, emphasized the importance of early engagement, saying, “There's a real opportunity to turn early attention into long-term engagement.” The agency will oversee a comprehensive set of communication strategies that include local and national media relations, community outreach, executive visibility, and influencer strategies. Each of these initiatives aims to solidify OCVIBE's presence in ongoing discussions relevant to the community and stakeholders alike.

To ensure a robust reputation for OCVIBE, MikeWorldWide will execute long-term support for the brand, ensuring it resonates well with the cultural landscape. Important in this strategy is the agency’s aim to align OCVIBE's narrative with the interests and needs of the community, making it a vital part of local conversations.

Enhancing Visibility and Relevance

The collaboration is expected to leverage MikeWorldWide's extensive expertise in cultural awareness and visibility strategies. Jennifer Arnoldt, Vice President of Marketing at OC Sports and Entertainment, stated, “MikeWorldWide understands how to create visibility and relevance while building anticipation for destinations.” This outlook highlights the agency's commitment to ensuring that the entertainment district establishes itself as more than just another venue; it aims to become an integral part of the community’s identity.

About MikeWorldWide

MikeWorldWide (MWW) is recognized as a leading independent public relations agency. Known for its culturally relevant approach and significant experience across various sectors, MWW operates with over 200 professionals across North America, EMEA, and LATAM. The team specializes in a data-driven approach, offering integrated communication strategies that yield real results for clients across technology, healthcare, consumer goods, and entertainment sectors.

As OCIVIBE embarks on this monumental project, the partnership with MikeWorldWide marks the beginning of an exciting journey that promises to transform Anaheim's entertainment landscape for years to come. Stay tuned for the latest updates as both organizations work collaboratively to introduce this landmark venue to the public.