Haier Partners with Roland-Garros 2026, Showcasing Innovation and Commitment to Audiences Globally
In a significant move that underscores its commitment to bridging top-tier technology with everyday life, Haier has confirmed its position as the official partner of Roland-Garros 2026. This prestigious tennis tournament, one of the sport's four grand slams, serves as an ideal platform for Haier to showcase its innovative products aimed at enhancing the lives of consumers globally.
For 17 consecutive years, Haier has held the title of the world's leading brand in major home appliances, a testament to its relentless pursuit of excellence and innovation. As part of its long-term global sports strategy, this partnership emphasizes Haier's goal of integrating cutting-edge technology into daily experiences.
The mantra for this collaboration, "Play with the Number Ones," reflects Haier's comprehensive approach to international sports partnerships, which also includes associations with other notable tennis events such as the Australian Open and the Nitto ATP Finals. This expanded portfolio is a direct reflection of the brand's dedication to performance, precision, resilience, and consistent innovation.
Antony Peart, Haier Europe's Director of Brand and Communication, expressed his enthusiasm about the partnership, stating, "Roland-Garros brings excellence, passion, and innovation to a truly global stage. As an official partner, we are excited to deepen our long-standing commitment to the sport and bring our people-centered connected technologies closer to consumers, partners, and fans worldwide."
Gilles Moretton, President of the French Tennis Federation, acknowledged Haier’s ongoing support at the tournament, stating, "Since the commencement of our partnership in 2023, our collaboration, driven by innovation, has grown increasingly meaningful with each passing year. Fans attending the event at Porte d'Auteuil will have the opportunity to enjoy numerous activities offered by Haier, enhancing their Roland-Garros experience over the course of this year's tournament."
During the 2026 edition of Roland-Garros, Haier will deliver a fully integrated public presence throughout the tournament grounds and in Paris. They will demonstrate their latest cross-category innovations, ensuring that fans can enjoy interactive experiences at the Fan Village, promoting engagement through their products.
A prime example of Haier's dedication to product innovation is its Horizon Collection, which encompasses advanced cooling and preservation technologies. This refrigerator series is designed to extend the freshness of food, thereby assisting users in reducing waste and managing their groceries more efficiently. Furthermore, products from various categories such as the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Series 6 will be on display, highlighting advancements in wine storage, dishwashing, laundry, and premium cooking appliances.
Outside the stadium, Haier aims to capture the spirit of Roland-Garros in the heart of Paris at Place de la Concorde, where the FFT's outdoor fan zone, Tribune Concorde, is located. Here, Haier will showcase its customized mobile unit featuring live product demonstrations and interactive activities, linking its smart devices to the values of sports, innovation, and care.
With a presence in over 200 countries and regions, Haier has achieved remarkable global growth by establishing independent brands, claiming the number one spot in eight markets including China, the USA, Australia, and Thailand. The company is positioned within the top three in twelve markets, including Italy, Japan, and Nigeria, while ranking in the top five in eight additional markets like Germany, Morocco, and Saudi Arabia.
Haier's association with Roland-Garros is part of a broader global sports strategy that has expanded to encompass four of the world's most prestigious tennis events, delivering innovations in sports, lifestyle, and smart living directly to consumers and fans worldwide.
For more information about Haier, please visit Haier's official website.
About Haier Group: Founded in 1984, Haier Group is a leading global provider of solutions for quality living and digital transformation, guided by the mission of "More Creativity, More Possibilities." The company operates 10 research and development centers, 35 industrial parks, and 173 manufacturing facilities, with a global revenue of $59.8 billion in 2025. Haier has been consistently listed in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight years in a row, and has maintained its position as the top brand in major appliances worldwide for 17 consecutive years according to Euromonitor International.
For 17 consecutive years, Haier has held the title of the world's leading brand in major home appliances, a testament to its relentless pursuit of excellence and innovation. As part of its long-term global sports strategy, this partnership emphasizes Haier's goal of integrating cutting-edge technology into daily experiences.
The mantra for this collaboration, "Play with the Number Ones," reflects Haier's comprehensive approach to international sports partnerships, which also includes associations with other notable tennis events such as the Australian Open and the Nitto ATP Finals. This expanded portfolio is a direct reflection of the brand's dedication to performance, precision, resilience, and consistent innovation.
Antony Peart, Haier Europe's Director of Brand and Communication, expressed his enthusiasm about the partnership, stating, "Roland-Garros brings excellence, passion, and innovation to a truly global stage. As an official partner, we are excited to deepen our long-standing commitment to the sport and bring our people-centered connected technologies closer to consumers, partners, and fans worldwide."
Gilles Moretton, President of the French Tennis Federation, acknowledged Haier’s ongoing support at the tournament, stating, "Since the commencement of our partnership in 2023, our collaboration, driven by innovation, has grown increasingly meaningful with each passing year. Fans attending the event at Porte d'Auteuil will have the opportunity to enjoy numerous activities offered by Haier, enhancing their Roland-Garros experience over the course of this year's tournament."
During the 2026 edition of Roland-Garros, Haier will deliver a fully integrated public presence throughout the tournament grounds and in Paris. They will demonstrate their latest cross-category innovations, ensuring that fans can enjoy interactive experiences at the Fan Village, promoting engagement through their products.
A prime example of Haier's dedication to product innovation is its Horizon Collection, which encompasses advanced cooling and preservation technologies. This refrigerator series is designed to extend the freshness of food, thereby assisting users in reducing waste and managing their groceries more efficiently. Furthermore, products from various categories such as the Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Series 6 will be on display, highlighting advancements in wine storage, dishwashing, laundry, and premium cooking appliances.
Outside the stadium, Haier aims to capture the spirit of Roland-Garros in the heart of Paris at Place de la Concorde, where the FFT's outdoor fan zone, Tribune Concorde, is located. Here, Haier will showcase its customized mobile unit featuring live product demonstrations and interactive activities, linking its smart devices to the values of sports, innovation, and care.
With a presence in over 200 countries and regions, Haier has achieved remarkable global growth by establishing independent brands, claiming the number one spot in eight markets including China, the USA, Australia, and Thailand. The company is positioned within the top three in twelve markets, including Italy, Japan, and Nigeria, while ranking in the top five in eight additional markets like Germany, Morocco, and Saudi Arabia.
Haier's association with Roland-Garros is part of a broader global sports strategy that has expanded to encompass four of the world's most prestigious tennis events, delivering innovations in sports, lifestyle, and smart living directly to consumers and fans worldwide.
For more information about Haier, please visit Haier's official website.
About Haier Group: Founded in 1984, Haier Group is a leading global provider of solutions for quality living and digital transformation, guided by the mission of "More Creativity, More Possibilities." The company operates 10 research and development centers, 35 industrial parks, and 173 manufacturing facilities, with a global revenue of $59.8 billion in 2025. Haier has been consistently listed in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight years in a row, and has maintained its position as the top brand in major appliances worldwide for 17 consecutive years according to Euromonitor International.
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