Wyndham's New Holiday Campaign: A Comedic Approach to Travel
As the holiday season rolls in, Wyndham Hotels & Resorts has taken a light-hearted approach to travel with their new advertising campaign, "Stay Close." The campaign encourages families to enjoy each other's company, but with the added benefit of personal space by staying in a hotel. With a comedic lens, Wyndham explores the often-comical realities of holiday gatherings and the desire for a bit of distance.
Emphasizing Humor in Holiday Travel
Through a partnership with creative agency Havas New York, Wyndham offers viewers a relatable look into family dynamics during the holidays. The ads humorously depict situations such as dealing with "aunt-arazzi" (the aspiring social media influencer relatives), Cousin Carl's relentless investment advice, and the ever-uncomfortable pull-out couch that often becomes a sleeping arrangement during family visits. According to Wyndham, this campaign is all about balancing connection with the practicality of personal space.
Marissa Yoss, Vice President of Media and Brand Marketing at Wyndham, states, "The holidays can be a magical time, but let's face it, a little personal space and a real bed go a long way. No matter where you are in the U.S. this holiday season, chances are there's a Hotel by Wyndham just around the corner."
A Comprehensive Marketing Strategy
The advertisement will run across various channels including social media, digital, email, and connected TV platforms, ensuring it reaches a diverse audience. The campaign features short, engaging video ads that emphasize the relatable moments of holiday travel, and is scheduled to run through the end of the year.
In the spirit of the campaign, Wyndham is also offering a special promotion where guests can earn
7,500 Wyndham Rewards points, which is enough for a complimentary future stay at many of its locations. This offer is applicable for guests who stay for two nights anytime until January 20, 2025. Importantly, all guests, whether they choose to stay in close proximity to family or simply pursue the comfort of a private hotel room, can reap the benefits of this bonus, which can be redeemed a maximum of two times.
The Wider Picture of Wyndham Hotels
Wyndham Hotels & Resorts stands as a leader in the hospitality industry, with approximately
9,200 properties in more than
95 countries, making it an easily accessible option for travelers. With a focus on affordability and comfort, Wyndham appeals to travelers looking for reliable accommodations during busy holiday seasons.
The range of hotel brands under the Wyndham umbrella includes well-known names like Super 8, Days Inn, and Wyndham Grand. Additionally, the
Wyndham Rewards loyalty program boasts
over 112 million members who have access to numerous deals and rewards for their stays.
This holiday season, Wyndham's "Stay Close" campaign brilliantly encapsulates the narrative of holiday travel with a humorous twist, reminding us that while it's essential to spend quality time with family, sometimes opting for a quick retreat at a hotel can be the wisest choice. As families plan their holiday getaways, Wyndham aims to be at the forefront of their decision-making process.
Ready to book an escape during the holidays? Visit
WyndhamHotels.com for more information and to take advantage of the festive promotions.