New York Liberty Teams Up with Liberty Mutual for Exciting Partnership

New York Liberty and Liberty Mutual Announce a Dynamic Partnership

In a significant move for women's sports, the 2024 WNBA Champions, the New York Liberty, have announced a multiyear partnership with Liberty Mutual Insurance, recognized as one of the leading global property and casualty insurers. This collaboration emphasizes both organizations' dedication to championing women's athletics and the burgeoning women’s league that is gaining unprecedented momentum.

Starting in the 2025 WNBA season, fans will see the Liberty Mutual logo prominently displayed across the abdomen of New York Liberty jerseys, marking a fresh chapter in the team's history. Additionally, branding from Liberty Mutual will adorn the court at Barclays Center, where the Liberty hosts their home games, as well as various locations within the arena, including seat backs and kickplates.

This partnership isn't just about branding; it signifies a deeper commitment to empowering individuals both on and off the court. The New York Liberty aims to inspire their fans to seize each moment while Liberty Mutual provides essential protection for what matters most in life. Together, they envision a future in which everyone can succeed.

CEO Keia Clarke of the New York Liberty stated, "The Liberty are focused on creating a successful business model within women's sports that not only benefits our organization but also the entire league. Investing in women's sports is crucial for creating opportunities and recognition for female athletes. We take pride in showcasing the Liberty Mutual logo as we strive for another championship."

The partnership will also include engaging social media content, featuring collaborative moments in-arena with the Liberty's popular mascot, Ellie the Elephant, joined by Liberty Mutual’s LiMu Emu and Doug, famous from the brand’s national advertising campaign. To celebrate this exciting alliance, the Liberty released a vibrant video that highlights star athletes and Doug, set to the upbeat jingle synonymous with Liberty Mutual.

Catherine Carlson, Executive Vice President of Global Partnerships for BSE Global, which is the parent company of the New York Liberty, expressed enthusiasm about the collaboration: "Partnering with Liberty Mutual—whose dedication parallels our own—brings our brand to life and attracts fan engagement. Together, we're shaping a bright future for women's sports."

Jenna Lebel, Chief Marketing Officer for US Retail Markets at Liberty Mutual Insurance, mirrored this optimism, describing the partnership as aligning perfectly with their shared values. "The New York Liberty embodies a powerful connection to our organization—not just through their name, but through a mutual commitment to excellence and community support."

For fans eager to catch the action this season, season memberships and single-game tickets for home games at Barclays Center are now available through Ticketmaster, with exclusive options such as The Toki Row and JetBlue at The Key premium clubs. Those interested can visit liberty.wnba.com/tickets for more details on ticketing. Furthermore, the complete schedule for the 2025 season has also been released.

The New York Liberty, founded on October 30, 1996, stands as one of the original franchises in the WNBA, boasting six championship appearances over its storied history. With the Liberty now positioned to leverage this partnership for sustained success, they continue to push boundaries, aiming to elevate the status of women in sports.

With over a century of experience, Liberty Mutual has positioned itself as a force in the insurance sector, dedicated to providing security and protection with a customer-focused approach. Founded in 1912 and headquartered in Boston, Liberty Mutual is the ninth-largest global property and casualty insurer, employing over 40,000 people across 29 countries.

This collaboration illustrates a significant evolution in women's sports, where partnerships like this not only drive business success but also encourage broader audience engagement and growth—an essential factor in the continued triumph of women's athletics. As the New York Liberty steps into this new era, they are not just aiming for championships but are committed to leaving a lasting imprint on the landscape of women's sports.

For more information about Liberty Mutual and their offerings, visit Liberty Mutual Insurance.