Innovations in AI-based Skin Science Unveiled by Amorepacific at IFSCC Congress 2025

Amorepacific Unveils AI Innovations at IFSCC Congress 2025

In a remarkable display of cutting-edge technology, Amorepacific presented its latest innovations in AI-driven skin science at the 35th International Federation of Societies of Cosmetics Chemists (IFSCC) Congress, held in Cannes, France, from September 15 to 18, 2025. This year's theme, "The Future is Science," provided a perfect backdrop for the discussions around advancing cosmetic science through artificial intelligence.

One of the standout presentations came from Myeongjin Goh, a researcher at Amorepacific's Research and Innovation Center, who introduced the "Development of the Generative AI-based Pipeline Architecture for Advanced Virtual Makeup." This groundbreaking technology, developed in collaboration with the Korea Advanced Institute of Science and Technology, utilizes generative AI to analyze facial features meticulously, enabling personalized makeup recommendations based on extensive makeup trend data. Users can expect an immersive experience as they explore realistic virtual makeup styles tailored to their specific looks.

In addition to advancements in virtual makeup, Eunbi Ko presented findings from her study titled "Application of a Skin Prediction Algorithm for Personalized Skincare Services with Clinical Outcomes." Conducted at the City Lab, Amorepacific's in-house customer research center, this research validated the efficacy of AI-based skin prediction algorithms in improving skin health. Building on previously established algorithms presented in the 2022 IFSCC Congress, the current study harnessed real customer feedback and clinical trials to confirm effective skincare solutions, thereby enhancing personalized skincare experiences for users.

Furthermore, the research conducted by Kil Sun Myoung focused on the integrated analysis of skin microbiomes and metabolites among Korean women, addressing age-related changes in skin characteristics. The findings identified three distinct microbiome profiles among women across various age groups, offering fresh insights into the aging process of the skin. This nuanced understanding of skin aging challenges the traditional binary view of youthful and mature skin, thus fostering further research in the field.

Byung-Fhy Brian Suh, CTO and Head of the Amorepacific RI Center, articulated the company's commitment to a future where AI plays a central role in beauty and skincare innovations. He stated, "Amorepacific is advancing toward its 2035 vision, guided by our 'Ageless' and 'AI First' strategies. We aim to integrate AI technology comprehensively across research and development, pushing the boundaries of skin science and setting new benchmarks for innovative beauty solutions."

As Amorepacific continues to pioneer advancements in the skincare industry through AI, the insights shared at the IFSCC Congress underscore a significant leap forward not only for the company but for the entire cosmetics field. With a focus on personalized care, the collaboration between technology and skincare is set to revolutionize how consumers approach their beauty regimens. As the congress concludes, all eyes are on Amorepacific as it leads the charge in transforming beauty through science.

This congress not only highlighted Amorepacific's dedication to innovation but also emphasized the need for ongoing research that integrates technological advancements into traditional skincare practices. By embracing AI, Amorepacific is poised to redefine the landscape of cosmetics, making beauty more accessible and personalized than ever before.